Pent Up Demand? Audi Says It Has Over 20,000 Reservations For The e-tron SUV

Pent Up Demand? Audi Says It Has Over 20,000 Reservations For The e-tron SUV

Audi announced that “more than 20,000 customers worldwide have already made advance reservations” for the e-tron, its new all-electric SUV – though most of them still have to wait a few months before delivery.

The German automaker confirmed the number during a delivery ceremony where Audi’s new CEO, Bram Schot, gave the keys of an e-tron to Winfried Kretschmann, Minister-President of Germany’s federal state of Baden-Württemberg, for a test drive.


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mre30mre30 - 2/14/2019 6:13:24 PM
+7 Boost
That's likely 20,000 current/former Tesla owners who live outside of the Bay Area and who are fed up with the service constraints of a start-up EV company that has no dealer network.


SanJoseDriverSanJoseDriver - 2/14/2019 7:03:23 PM
-8 Boost
The car is still like 6 months away and most will be coming from Audi's own customer base. It's not a compelling car vs. the X or the MB EQ.


zliveszlives - 2/14/2019 7:21:37 PM
+6 Boost
so... still faster then the model3 bait and switch


MDarringerMDarringer - 2/14/2019 6:35:07 PM
+1 Boost
"Reservations" = "the number allocated to dealers on the push out"


zliveszlives - 2/14/2019 7:22:33 PM
+4 Boost
actually my mom was looking for one and local dealer has money down for all his allocation, either that or wants over sticker which is not going to happen.


MDarringerMDarringer - 2/14/2019 7:51:29 PM
0 Boost
Dealers who take money on cars that are not in the pipeline are real winners. You get the money and all the benefit and the idiot who walked in is out that amount. Dealers ROUTINELY pull the BS of SAYING they have deposits--when they don't--but hey let me try to get you one oh by the way it will cost you.

So you take in money, enjoy the interest, then quote an enormous price gouge, the customer wants his deposit back, you smile and cut the check knowing you made money off of someone who what willing to let you use their money.


rockreidrockreid - 2/14/2019 6:51:44 PM
-4 Boost
How many of these German limited-edition EV’s will be sitting behind red roped off “do not touch” signs and $30,000 dealer markup for the lucky dealers able to actually get one? I guess we’ll know sometime this year. Maybe. eventually, I guess.


MDarringerMDarringer - 2/14/2019 11:52:17 PM
+2 Boost
SanCarlosJoseAsshatterDriver is all over the place with his story.


MDarringerMDarringer - 2/14/2019 11:53:16 PM
+1 Boost
GRR I wish this place nestled comments better.


TruthyTruthy - 2/14/2019 7:07:52 PM
+7 Boost
SanJose, I thought you were pro-EV. It seems you are just pro-Tesla confirming suspicion here that you work for Elon.


SanJoseDriverSanJoseDriver - 2/14/2019 11:21:59 PM
-3 Boost
If I worked for Elon I probably couldn't afford to live in San Jose (or a Telsa). Salaries are not spectacular over there for a SV company.

I am very much pro EV, but this car doesn't do it for me. I'm more impressed with the lower price point long range EVs that are coming out of Korea. The Kona, Niro, and Soul EVs are all cheap, look pretty decent, and have great range and utility. If they make enough that will help expand the market for EVs. Lucid is another company that is taking a really interesting approach and is aiming for what cars will be 5-10 years from now. They squeezed a first class backseat into a Model S sized car and are getting a lot of money from the middle east to ramp up operations. Rivian also has the best EV truck/SUV concepts that have been formally unveiled. There is a lot of excitement right now in this space, but I think Audi is dropping the ball as is Toyota and all the legacy American makes.



runninglogan1runninglogan1 - 2/14/2019 7:19:11 PM
-2 Boost
I believe it. It will sell well. At least initially.


GermanNutGermanNut - 2/14/2019 9:15:02 PM
+8 Boost
Oh wait, I thought the Tesla Model Y was supposed to disrupt the whole industry? Audi overpromising and then being delayed is no different than Tesla saying 3 years ago the Model 3 would cost $35,000 yet there hasn't been a single Model 3 sold at that price.


SanJoseDriverSanJoseDriver - 2/14/2019 11:25:37 PM
-4 Boost
The Model 3 did disrupt the whole industry, by revenue it was the best selling car in the US last year--you think other companies aren't noticing that? The market for the Model Y is twice as large. A $35k Model 3 is irrelevant right now because they can't even make enough $43k Model 3s yet to meet global demand. I'd expect a $40k version in July followed by the base model towards the end of the year. So what, they are still destroying the competition. Tesla has 80% of the EV market and the 3 outsold all of its direct competitors combined.


Section_31_JTKSection_31_JTK - 2/15/2019 12:11:07 AM
+9 Boost
The Audi looks so much better than the ugly egg shaped Tesla.


MDarringerMDarringer - 2/15/2019 8:17:51 AM
0 Boost
The Model X needs to be replaced with a 3 row crossover with non-minivan styling and no chicken doors.


samwebstudiosamwebstudio - 2/15/2019 5:14:03 AM
0 Boost
https://www.samwebstudio.com/


GermanNutGermanNut - 2/15/2019 9:55:43 AM
+2 Boost
The Model 3 sold the way it did because there was no competition, literally not a single vehicle from either Audi, Porsche, BMW or Mercedes-Benz that was comparable in size, range and price. There was no competition to destroy because the competition didn't exist.

That will change this year and even moreso in 2020.

Will Tesla sell as well as it has in the past when the competition arrives? I just don't see it happening because in every area buyers consider important went selecting a car be it exterior design, interior quality, technology, price, brand image, performance etc. will be matched and in some cases exceeded by the Germans.


dumpstydumpsty - 2/15/2019 12:34:53 PM
+2 Boost
pent-up demand for EV versions of SUV's from all the luxury makers. duh.

only thing that hurts Tesla is that it ISN'T M-B or Audi or BMW or Bentley or Rolls Royce. if any of these automakers had EV tech compatible to Tesla, those are easy sales.


SanJoseDriverSanJoseDriver - 2/15/2019 9:19:06 PM
+1 Boost
That's a big if and those companies move painfully slow. They will be 1-2 steps behind unless they completely change their culture, which is not going to be easy to do.


GermanNutGermanNut - 2/16/2019 5:34:10 PM
+1 Boost
1-2 steps behind? Lol. Yes, the Germans were slower to the EV segment. However, they are now arriving. Make no mistake they don't take EVs lightly and will show up with the full force of luxury (MB), balanced (Audi and BMW) and sport (Porsche). They have the exterior design, interior quality, technology, performance, brand image, price etc. and the full-suite of vehicles from large and small SUVs to large and small sedans.

The Germans will make life a living hell for Tesla in its quest to achieve sales.


SanJoseDriverSanJoseDriver - 2/18/2019 6:51:53 PM
+1 Boost
Good, it would be nice to have a wider assortment of EV options and competition will help bring prices down for everyone. Established players tend to fail against agile upstarts, so we'll see if they can keep up with a Silicon Valley pace (includes Rivian, Nio, and Lucid).


OneOfOneOneOfOne - 2/15/2019 8:54:56 PM
+1 Boost
Q7 is a better deal. so they can have the etron


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