Toyota Sales Nosedive 6.3% In February - Lexus Sales Jump 4.4%

Toyota Sales Nosedive 6.3% In February - Lexus Sales Jump 4.4%
Toyota Motor North America (TMNA) today reported February 2019 sales of 172,748 vehicles, a decrease of 5.2 percent from February 2018 on a volume and daily selling rate (DSR) basis.
 
Toyota division posted February sales of 152,626 units, down 6.3 percent on a volume and DSR basis.
 
Lexus posted February sales of 20,122 vehicles, up 4.4 percent on a volume and a DSR basis.
 
February 2019 Highlights  
  • Corolla sales up 16.0 percent
  • Highlander sales increased 8.9 percent; a best-ever February
  • C-HR sales increased 7.3 percent; a best-ever February
  • Tacoma up 10.2 percent; a best-ever February
  • Land Cruiser sales increased 52.5 percent
  • LX sales up 6.8 percent
  • ES sales increased by 23.8 percent in February
  • RC sales up 50.0 percent
  • NXh sales up 39.8 percent; a best-ever February
  • RXh sales up 52.5 percent
  • Lexus Hybrid sales up 112.3 percent
  • Lexus Luxury SUV sales up 7.0 percent; a best-ever February
 
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume.





USNA1999USNA1999 - 3/1/2019 11:10:51 AM
+1 Boost
LS already DOA; such a nice car.


Car4life1Car4life1 - 3/1/2019 12:26:48 PM
+3 Boost
Image is everything, most of Lexus clientele chose Lexus based on value and reliability. Lexus always presented itself as a quality product and alternative to the Germans for sometimes much less.

That being said the LS is now priced at close to $80k, a figure Lexus clients won’t go near and gave up their German make because of cost. Take a peak at the Lexus LX SUV which competes in one of the hottest markets, full size suvs, and it only moved a mere 411 units.

Lexus bread and butter RX now faces tougher competition than ever and I think this year will be very crucial for the brand to determine what direction they want to go


ilovecar2015ilovecar2015 - 3/2/2019 4:22:58 PM
+1 Boost
7000+ units on a 4-year old RX is hardly bad with the closest competitor in the lower 4K. Lexus seems to know its direction with the newest ES and LS, and the responses seem well.


Car4life1Car4life1 - 3/3/2019 4:42:29 PM
+1 Boost
At one time the RX would move 2-3 times as many as it’s German rivals, the fact that it’s the least expensive and now only moving 2-3k units more per month is my point precisely.

The RX is losing its edge and once bulletproof lead


MDarringerMDarringer - 3/3/2019 7:56:31 PM
+1 Boost
Two things are wrong with the RX. The first is that it should come as a three row crossover ONLY. The second is that it's gotten too expensive for the Japanese Mercuryness of it being a Highlander in drag.

I'd grow the RX to a legitimate 3 row crossover and keep the base price near $40K.
I'd add a Lexus "Venza" between the RX and the NX for $35K.
I'd drop the NX to $29,999


mplsmpls - 3/1/2019 6:13:15 PM
+1 Boost
They should have made the LS much closer to the concept. make it stand out even more thsn the boring German A8, 7 and S class..


mplsmpls - 3/1/2019 6:18:38 PM
+1 Boost
LS still 3rd behind Mecedes S and BMW 7, but ahead of Audi A8
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