Audi CEO Openly Questions The Future Of The TT

Call Toyota, they will be happy to rebadge it as a Celica or MR2 to share some costs!

Is this a threat? I will not be able to sleep at night.

I would ditch this an the R8. Neither are really core to the brand and divert resources from higher volume models.

The TT simply DOES NOT SELL. It's largely a GTI for double the price. Redo the TT as a $30K screamer and it would be a hit. But the TT can be expensive and it simply is not commensurate with the lofty price. Kill it in fire.

The R8 also needs to go.

Audi needs a large, luxurious, smooth, and fast coupe that is more for the country club than the Nurburgring. Audi needs an Eldorado.

I don't think coupes are dead, but rather that the coupes being built are not the coupes people want. I think personal luxury coupes could be a thing again. Imagine a Cadillac Eldorado built on a long-wheelbase Camaro, or a Lincoln Mark IX on a long-wheelbase Mustang. For Audi, I'd take the A6's wheelbase and use it to create a comfortable, long-nosed Audi coupe with a posh, comfortable interior with generous rear seats for $45K base. Such a car would be an anathema for Europe but pure genius for the USA and China.

Genius - yes to a luxury coupe.

Rappers LOVE the Rolls Royce Wraith and endlessly cite it in their music (facts learned while my 16 yr old son mans spotify in the car on long trips).

The 850i is wrong, the S560 coupe is wrong. Maybach should market a Wraith competitor that is different from the S560 coupe.

A 115" wheelbase A6-based sleek coupe for $60-80,000 would be really really popular.

The Cadillac CTS should be relaunched as the Eldorado (Camaro platform is Cadillac ATS platform, too small) and made opulent.

Agreed. Upscale sizable coupe. Focus on comfortable GT use, not a track car.

The R8 is low volume but still turns a profit.

The TT should be a mid engine layout to compete with the Cayman.

Why should Audi compete with Porsche when they are both VWAG. The absolutely should NOT compete with each other.

Coupes are still marketable, if done right. There is a good handful of coupes that still seem to be finding buyers - A5, CClass, EClass, SClass, Continental, Civic. Not much else happening outside of those, that I can think of. All of them seem to have somewhat useable rear seating. I tried to squeeze myself to a back of an RC, impossible. Same with the LC. I think the sedan market might be moving in the same direction, where only a handful will be left standing at the end of the day.

The TT is made out of aluminum and the frame is the same technology (space frame) like the A8 & R8.... Thats part of the cost.

It was essential to use aluminum on their Golf in drag so as to add $25K to the price for ZERO advantage of any kind. #AudiIdiocyInEngineering