Is The Total Demise Of Infiniti Preventable Or Is It Already Too Late?

Nissan should give up at this point. Infiniti is a textbook case of how NOT to establish a luxury brand. Lexus by contrast is the template. Genesis and Cadillac are following a botched path while Lincoln is showing signs that product and marketing make the brand.

Uhhh...no.

The Infiniti lineup just needs ext/int updates & competitive options for whatever they offer.

The QX50 is a really nice looking CUV. Now they need to update the QX70 in that same styling direction - AND OFFER BOTH V6 & V8 models. Or at least the NA 3.7L V6 & a Red Sport TTV6 version.

The brand should have 4-5 SUV/CUV's to stay competitive in today's market. They can continue to build the Q70 big sedan/Q60 midsize coupe/Q50 midsize sedan. Infiniti is like Cadillac - they fill a definite corner within the market in design styling. their most powerful models have the requisite performance stats - they just need to go a level higher with interior materials & passenger content options. The Q50 Red Sport is an excellent AWD TTV6 sedan - it just needs newer instrument panel & center stack screens & layouts. They need to bring back the Q70 5.6 AWD. But they really need to offer a 4-door coupe based on the Nissan GT-R using the that same powertrain & AWD system.

Infiniti has all the components needed to build really high-end sporty vehicles. For some reason, they just don't. It's kinda like seeing Sony divest from mobile phones & other small electronics - they're still an industry leader why are they giving up?

I have suggestions for Infiniti.
1. Make sure that the performance line is on every vehicle
2. Make a more upscale Nissan Maxima as a ES300 competitor. ES300 sells big time. Infinti would need to give it more upscale styling,interior and features.
3. Infiniti needs NEW infotainment system, mood lighting, cologne system
4. Tesla likenew fuel cell plug in vehicles (3)one large, and one flagship Tesla type, sport coupe convertible plug in and small plug in SUV, some of these can be trims.or separate vehicles.
5. Infinti luxury coupe/ convertible supercar version of the Skyline GTR
6. Infiniti 4 door coupe w/plug in option
7. Make distinct Infiniti styled SUV/CUV's no Nissan lookalikes.
8. Make the old M (can't remember new name) more like the new S90 with allot of engine options and new twin turbo v6
9. New Flagship Q
10. Intro Infinti roadster , luxury more performance oriented, more upscaled styled Z or reskinned Mercedes SLK roadster to compete with new Z4 and Supra.
11. Brand New Full-size Infiniti Coupe

Agree. What is an Infiniti? One formerly good car and several nondescript reskinned Nissan SUVs. Same mistake Cadillac is making. A couple good cars at 90 percent execution and reskinned GM crossovers and trucks.
Find a message, have flawless execution and stick to the plan.
There is still hope for Genesis.

Genesis needs to go to names to make a splash. The coming GV whatever means nothing. Name it Genesis Renown or something like Acura did with the Legend name.

Right. Porsche Cayenne, Mecan. Lincoln Nautilaus. The most successful Cadillac is the only one with a name.

Right now, I'm willing to bet that the Cadillac XT6 will be far more desirable (among average consumers) than you think. OK, the Lincoln Aviator does have a bit more panache - in a nostalgic kind of way. They both look damn good & will be successful.

they have too little capital spread among too many niche brands. renault alliance is the worst thing that happened to them. and having a corrupt thieving ceo didnt help

This: "Without Renault, Nissan would have gone bankrupt." is only partially true and therefore not a valid statement. bankruptcy does not necessarily mean out of business. Without Renault, Nissan would have gone into bankruptcy and would have undergone debt restructuring and reorganization. Since Renault got involved, Nissan's quality has cratered and along with it reliability. Nissan needs to be extricated from the morons in France.

They lost it when they stopped making the Q45.

Without a flagship to set the example, they've been rudderless, and reliant on recycling the same 15-year-old ideas and platforms.

What was the last truly new Infiniti to come out? Maybe the Q50 in 2015, and the new M (at the time) in 2011. Their tiny hatchback/crossover is just a rebodied Mercedes.

Everything else is just heavily refreshed, restyled, or renamed. And they're all various sizes of mildly-interesting, but ultimately "nice" and "generic" crossovers. Two new cars in 8 years is not a great look nor a great strategy.

All real luxury brands have real full-blooded full-sized flagships. Mercedes, BMW, Audi, and Lexus, plus Bentley and Rolls-Royce, but we're not even nearing that territory here. Correlation doesn't equal causation, and I'm not sure if a flagship helps establish a luxury brand's credentials, or if only true luxury brands can afford to produce a flagship. Either way, all of the second-tier brands lack a full-size flagship; Acura, Infiniti, Cadillac, Lincoln, and Volvo.

Volvo's got some game, don't get me wrong, and Lincoln is on the right track. But the data seems clear, you need something at the top to plant the flag of your brand. When Infiniti killed off its standard-bearer in 2006, that was the beginning of the end.

I think the biggest problem for Infiniti is Nissan (outside of a lack of direction). I don't get a sense that there is a whole lot of brand loyalty with Nissan drivers, so the likelihood of them jumping into an Infiniti is probably fairly low. That's where I think Toyota and Honda have an advantage.

And Hertz and Avis dump them before the CVTs can blow up.

Infinity is standing still while the auto industry is swiftly moving ahead.

Infiniti was put in the middle of trying to decide if they want to offer big powerful performance vehicles (with decent touches of elegance & luxury) OR downsize aspects their big sellers to offer less-powerful upscale vehicles. Their aloof manner of making decisions has definitely hurt the brand bad. Worse than Cadillac, Acura.

I jumped off the wagon when they started naming everything Q. It only works for Audi, fellas.

Should've gone electric seven years ago with the emerg-E and LE concepts. De Nysschen screwed them up while Ghosn was bean Leaf counting and Palmer was too timid to wake up and smell the coffee. Once the Model S came out their chance to differentiate the brand was drastically reduced.

The fact is - the ONLY Infiniti that actually backup up its placing was the original Q45 with the Active Suspension - that was one car that was worthy. IT has been rapidly downhill from there. To many of their cars were slightly fancied Nissans - even Lexus at least made their cars look different.

Today - Infiniti is no better than a number of other Second Tier Premium cars - is priced beyond what people will spend - and holds no PRESTIGE position that would justify its existence. I would suggest that it would be easier to start a NEW Marque - than spend the money to attempt to fix the reputation Infiniti has now.

I have a 2017 Q60. I really like the looks from the outside. There are some things the designers messed up on the
interior - especially the infotainment unit. And its just that its missing Android Auto/Apple carplay.