Too Far Behind? Audi's Answer To The Model 3 Won't Arrive Until 2023

Better late than never? Audi is kicking its electrification plans into high gear with the launch of the E-Tron due to be followed later this year by its more stylish sibling, the E-Tron Sportback. These two fully electric crossovers will be joined by the Tesla Model S-rivaling E-Tron GT in the second half of next year, with a road-going Q4 E-Tron in the pipeline for a late 2020 launch.

By the middle of the next decade, Audi will have a total of 12 pure electric models on sale, with an assortment of crossovers, sedans, wagons, and hatchbacks in the offing. Speaking of sedans, the aforementioned E-Tron GT (pictured here) will be joined by a smaller sedan similar in size with the A4 to go up against the Tesla Model 3. It’s more than just a rumor as the reveal was made in an interview with Autocar by Audi’s design boss, Marc Lichte, so it’s entirely legit.

Truthy - 3/26/2019 10:36:45 AM

+7 Boost

And Audi will make profits all the way, unlike Tesla.

Car4life1 - 3/26/2019 9:19:58 PM

+3 Boost

Righhhhht...Great News for Audi....but not so great news by Audi is by 2023, Ford, GM,Toyota, Nissan, BMW, Mercedes, Fiat, your mother, her mother, and her father will have a Tesla 3 competitor.....soooooo ok

scenicbyway12 - 3/26/2019 11:25:07 AM

-2 Boost

I bet it will be longer than that, Audi has a reputation for vapor-ware.

hangtime010 - 3/26/2019 11:53:19 AM

+2 Boost

scenicbyway12
Please provide some background or proof that backs up your statement.

scenicbyway12 - 3/26/2019 12:15:15 PM

-1 Boost

R8 e-tron (less than a 100 sold) as close to vapor-ware a production car can be. Audi doesn't even put out the final number.

Original e-tron

e-tron Spyder

Detroit showcar Audi e-tron

2020 e-tron GT

And that's just the electric's

MDarringer - 3/27/2019 7:49:22 AM

-1 Boost

@hangtime010 you're a moron.

SanJoseDriver - 3/27/2019 12:58:24 PM

+2 Boost

I think he backed up his comment pretty well unlike your "moron" comment

malba2367 - 3/26/2019 12:30:41 PM

+4 Boost

If they can get the Q4 into volume production before or at the same time as Model Y they will be in good shape. The small crossover will be the real volume seller..Tesla will probably see sales drops of the model as a good number of potential customers will wait for the model Y.

zlives - 3/26/2019 12:31:22 PM

+10 Boost

the competitor to model3 is a VW not an audi.

SanJoseDriver - 4/1/2019 6:00:01 AM

+1 Boost

A4 is the closest, but it's a cramped car compared to the 3. I used to rent them all the time with Silvercar (still my favorite rental company).

SanJoseDriver - 4/2/2019 2:42:57 AM

+1 Boost

Yeah, and how did that work out for them?

jtz7 - 3/26/2019 12:51:34 PM

-8 Boost

THAT IS ONE HELL OF A DESIGN ONE HELL OF A DESIGN INDEED!!!!

jtz7 - 3/26/2019 12:53:52 PM

-7 Boost

I said it before and I'm going to say it again "THAT IS ONE HELL OF A DESIGN ONE HELL OF A DESIGN INDEED!"""


THAT BRONZE IS TO DIE FOR!!! IT MATCHES MY SSKIN COLOR like copper or a penny.

jtz7 - 3/26/2019 12:54:32 PM

-7 Boost

I said it before and I'm going to say it again "THAT IS ONE HELL OF A DESIGN ONE HELL OF A DESIGN INDEED!"""


THAT BRONZE IS TO DIE FOR!!! IT MATCHES MY SSKIN COLOR like copper or a penny.

jtz7 - 3/26/2019 12:54:56 PM

-7 Boost

Audi is ready to kick some Telsa ass. Oh yeah.

jtz7 - 3/26/2019 12:55:18 PM

-6 Boost

That is one hell of a design.

hangtime010 - 3/26/2019 1:53:17 PM

+3 Boost

scenicbyway12 - that's really one 1 car that failed. The R8 e-tron. And I would agree with you on that car. It's still not vaporware since they did produce and sell it (albeit very limited numbers sold).
The 2010 e-tron spyder was a concept, the Detroit E-Tron is now on sale in Europe, the GT is releasing next year (can`t even call it vaporware unless it's confirmed to be produced and they fail to produce it).

cidflekken - 3/26/2019 3:38:31 PM

+1 Boost

The more I see this car, the more I like the design. Very aggressive while polished.

MDarringer - 3/26/2019 6:12:37 PM

0 Boost

FOUR MODEL YEARS FROM NOW???

jeffgall - 3/26/2019 6:46:46 PM

+6 Boost

Audi is smarter then Tesla. It is prioritizing an SUV over a sedan. Going where the volume is.

MDarringer - 3/26/2019 7:01:11 PM

+6 Boost

And the Model Y isn't a crossover. Tesla missed it on that one.

jeffgall - 3/26/2019 8:29:03 PM

+8 Boost

Agreed. It’s a 4 door fastback. No true utility

MDarringer - 3/26/2019 9:44:17 PM

+5 Boost

Redo the Model X by getting rid of the parakeet doors and making it an utterly conventional, upright SUV like the BMW X7 and its sales would improve radically. The crow doors appeal only to Tesla douchebags.

jtz7 - 3/26/2019 7:30:45 PM

-3 Boost

I said it before and I'm going to say it again. That IS ONE HELL OF A DESIGN ONE HELL OF A DESIGN INDEED! LOOK AT THAT AGGRESSIVE FRONT SIGNATURE FRONT END

jtz7 - 3/26/2019 7:34:20 PM

-3 Boost

I said it before and I'm going to say it again. That is just one hell of a design. Look at that signature grille and those gorgeous headlights. It is ready for some Telsa ass kicking.

jtz7 - 3/26/2019 7:35:40 PM

-3 Boost

Everytime I see this thing I cant help but say the same thing over again. That is one hell of a design. One hell of a design indeed!!!

runninglogan1 - 3/27/2019 3:11:50 AM

-2 Boost

Can you repeat that? Don't think I heard you.

hangtime010 - 3/27/2019 11:12:07 AM

+1 Boost

MDarringer - why? I simply stated the truth.
If the remark was that Audi produces a lot of concepts that never make it to production. Then I'd agree with that.

mini22 - 3/29/2019 7:49:50 PM

+2 Boost

Four years to market is a long time. Perhaps one might reconsider Tesla simply because they are so far ahead of everyone else in the market.It seems incredible that VW is coming out with EV's that could not share a platform with Audi much sooner.

SanJoseDriver - 4/5/2019 1:19:21 AM

+1 Boost

Oh and that Audi e-tron that is supposed to take down the S and X... has 204 miles of range. That is less than ANY Tesla car made in the last 6 years. The $37k Model 3 gets 242 and has a FASTER 0-60 time, WTF. (One of my coworkers got the $37k one last week and loves it).