Tesla Sitting On A Gold Mine And Few Realize It

The advent of fully autonomous cars could result in vehicle software revenues hitting as high as $1.2 trillion per year by 2030. This is according to recent statements from Elmar Degenhart, who serves as chief executive of Continental, one of the world’s biggest auto parts’ suppliers.

An emerging market

According to the auto parts exec, ensuring that self-driving vehicles will work correctly requires a lot of software mastery. Software is a key component for self-driving, as it will determine how well a vehicle processes signals and input from its suite of sensors. During the Auto Motor und Sport industry congress in Stuttgart, Germany on Tuesday, Degenhart noted that software is something the auto industry is lacking in. “Software competence is mission critical for successful car companies but the industry lacks scale in this competence,” he said.

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Truthy - 4/5/2019 1:18:32 PM

+7 Boost

FAQMD, you are a realist.

Truthy - 4/5/2019 11:17:22 AM

+6 Boost

First, GM already has a better system. Quit posting crap from the Teslarati website.

vdiv - 4/5/2019 12:21:25 PM

-3 Boost

GM Supercruise uses Mobileye Q3 released in 2014 that Tesla abandoned in 2016. Tesla has since developed their own system, are on their third hardware iteration, and it far supersedes the capabilities of Q3. But hey, since details and facts don't matter around here, you can keep on hating.

SanJoseDriver - 4/5/2019 12:26:04 PM

-5 Boost

GM's system is not even close and is further left behind with the updates released yesterday and the new hardware coming at the end of the month.

Truthy - 4/5/2019 12:26:57 PM

+4 Boost

In several INDEPENDENT reviews, the Cadillac Supercruis outperformed the Tesla pedestrian killer. But, hey keep admiring that poster of Elon in your dorm room.

vdiv - 4/5/2019 12:42:47 PM

-3 Boost

You mean reviews that regularly live on ad dollars from GM?

Truthy - 4/5/2019 1:21:08 PM

+7 Boost

There you ga again. Anything that does not say smuggly that tesal is the greatest thing ever and everyone that buys one is smarter than everyone else, well it must be the add dollars.

garysandiego - 4/5/2019 7:33:56 PM

+7 Boost

Supercruise beats Tesla because Supercruise works where we need autonomous driving assistance: on the interstate. It's the interstate where we get drowsy and inattentive, and bored, and there is nothing to do but listen to the radio and try not to fall asleep. Personally, I see no need for 24/7 autonomous driving. On surface streets and in urban areas our attention doesn't waiver. The Tesla system tries to do too much.

SanJoseDriver - 4/6/2019 2:41:26 AM

-3 Boost

Several independent reviews? One review, and Tesla won in a lot of areas including functionality. Also, Super Cruise has not improved one bit after that review while Tesla has had 4 major updates, including one that takes it far beyond what Super Cruise cars will ever be able to do.

malba2367 - 4/5/2019 11:31:22 AM

+8 Boost

Tesla does not have the resources to develop a reliable fully autonomous driving system on its own. It will be a huge undertaking that costs multiple billions of dollars. Of the automakers at this point only VW/Ford combined or Renault/Nissan/Daimler/Geeley have the resources. My bet would be Google, Apple or Microsoft will develop the AI software and license to carmakers.

vdiv - 4/5/2019 12:26:25 PM

-3 Boost

And yet not only is Tesla developing it, they are at the forefront of releasing it to the driving public. In the meantime Apple has had a couple of false starts, laid off people, changed scope and generally stumbled with their massive resources to make a dent, while Google is not taking any of it seriously, it's all a game for them as they have not figured out a good way to monetize it.

SanJoseDriver - 4/5/2019 12:31:28 PM

-2 Boost

One of their strengths is software. Heck they got a modern UI running smoothly at 1080P on the equivalent hardware of a 2012 smartphone (iPhone 5). They did the same with Autopilot and used lots of tricks to get the most feature rich driver assist functionality on basically a graphics card. With hardware optimized for AI coming out at the end of the month, they are going to be very close to legit autonomous features using only cameras and ulatrasonics for input.

Truthy - 4/5/2019 12:35:40 PM

+7 Boost

What about the Model that drove into head-on traffic last week due to some stickers on the road?

Truthy - 4/5/2019 12:34:36 PM

+6 Boost

I am starting to believe a lot of the Elon fanboys posting here are paid by Tesla to keep promoting it to keep the share price up. "Tesla is stiing on a goldmine.." is so far removed from reality and the timing just as the horrible Qtr 1 results are released, analysts are downgrading the stock to $200/share and lower, the demand levers are disappearing -BOOM - suddenly Tesla is sitting on billions, trillions! MB, GM and tech companies are ahead and have the capital to fully develope this software. You have to smoke a lot more weed than Elon not to see the timing coincidence.

supermoto - 4/5/2019 12:43:54 PM

+8 Boost

Waymo and others will crush Tesla. Tesla has no lidar, what a joke.

vdiv - 4/5/2019 12:48:35 PM

-4 Boost

Do you have LIDAR as you drive? Lasers shooting out of your eyes, making a wiremap? No, that would be pretty cool, but the rest of us don't and we manage to drive with our two (for most people) passive optical sensors called eyes.

SanJoseDriver - 4/6/2019 2:39:57 AM

-3 Boost

LIDAR is totally unnecessary, waste of money in the long run. Waymo also has no manufacturing capability, car manufacturers will have some advantage unless they buy someone out. Waymo has a huge advantage in data and compute resources and have the most mature platform for level 4 driving by far (for now).

MDarringer - 4/5/2019 7:08:18 PM

+4 Boost

The goldmine that can be fooled by markings on a road?

bmw7er - 4/6/2019 11:10:34 AM

+6 Boost

Three years and Tesla will be dead.

Truthy - 4/6/2019 1:54:53 PM

+3 Boost

You are being optimistic. I give it a year and someone will pick up some of the pieces for pennies.

SanJoseDriver - 4/7/2019 11:18:33 PM

-2 Boost

I thought they were going to go bankrupt in 2016 or 2017, no wait that was 2018.

SanJoseDriver - 4/7/2019 11:18:57 PM

-1 Boost

(sarcastic)

senft - 4/8/2019 5:21:53 PM

+1 Boost

And they'd buy TSLA's software over that of anyone else (primarily Google's, I guess) or code their own because...?