Will Customers Tire Of Premium Priced Pickups With Mass Market Features?

A dusty fracker deep in the North Dakota oil fields scrambles into his shiny new pickup and pushes the electronic ignition. He settles in as the calming fragrance of cedar whispers from the vent. Reaching behind, he pulls a cold kombucha from the built-in chiller. As a man-made starscape flickers on the headliner, he sits back and lets the truck drive him home.

Of course, this vehicle doesn't exist, at least not yet. Though American factories are stamping out increasingly opulent and expensive pickups — some cracking the $80,000 mark — the creature comforts and tech-drenched amenities on these machines still fall years behind what buyers typically find on similarly priced luxury cars.

Truthy - 4/9/2019 10:14:00 AM

+1 Boost

Probably, but it is a lot of metal for the dollar. Let the market determine what it wants.

AutoAficionado - 4/9/2019 2:04:02 PM

+2 Boost

The new RAM has a great interior, it set the bar hopefully other manufacturers will follow.

scenicbyway12 - 4/9/2019 2:08:52 PM

0 Boost

"Will Customers Tire Of Premium Priced Pickups With Mass Market Features?"

At $3.75 a gallon.

dumpsty - 4/9/2019 3:50:57 PM

+2 Boost

Much of the expensive interior content follows the luxury sedan industry now. But for trucks, the pricing includes other important aspects of the vehicle for overall capabilities for the drivetrain, suspension, power, etc.

It would be interesting to get full-size unibody "truck" that are maximize cargo space & utility storage & perform more like they're open-back SUV's. I like GMC & Ram trucks - I'd get one if it were lowered & had a driver & center UI like full-size sedans.

ricks0me - 4/9/2019 5:50:51 PM

+1 Boost

scenichbyway12 has it correct:
At $3.75 a gallon

MDarringer - 4/10/2019 8:09:26 AM

+2 Boost

Tucks will continue to sell well at $5 a gallon.