Where Are the Germans? Tesla Dominates European Union EV Segment With A 45% Share

Where Are the Germans? Tesla Dominates European Union EV Segment With A 45% Share

Sales of new passenger electric cars in Western Europe reached new record levels in March and in the first quarter, mostly thanks to a full month of volume deliveries of the Tesla Model 3.

According to industry analyst Matthias Schmidt (schmidtmatthias.de), the total number of registrations amounted to 40,400 in March at 2.5% market share, and 80,900 in Q1 at 2.1% market share.

The increase of market share to 2.5% clearly indicates that BEV sales are accelerating. Depending on the supply of cars, we could expect that full-year sales could be 300,000-350,000 in 2019.


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atc98092atc98092 - 4/18/2019 10:23:29 AM
+4 Boost
Well, for the most part the Germans have barely begun their electrification. The e-Golf is barely there, with insufficient range. Audi and Mercedes has also just started their rollouts. Porsche is also just getting ready. Yeah, a little late to the party, but my guess is a) they waited for the market to increase demand and b) they wanted to get it right, as opposed to Tesla beta testing everything with paying customers.


SanJoseDriverSanJoseDriver - 4/20/2019 2:18:09 AM
+1 Boost
They waited too long, Tesla is already multiple generations into most of their components. If you compare the battery, inverter, cooling system, and motor to existing EVs, they are way ahead of the competition. That shows in the fact the new EVs coming out are less powerful and less efficient that Teslas released years ago. It will be an uphill battle for them, as Audi has found out the hard way with the eTron.


PUGPROUDPUGPROUD - 4/18/2019 10:50:08 AM
+4 Boost
Its so early in EV market development that 45% of 2.5% is nothing to get overly excited about. The Germans are coming in force. The 45% reminds me of the putts of a mayor in NYC who brags he got elected by getting 60% of the votes...the real truth is only 24% of all eligible voters voted and he got elected by 14.4% of the populace.


MDarringerMDarringer - 4/18/2019 10:57:54 AM
+2 Boost
A 45% share of a thin slice is negligible.


mini22mini22 - 4/18/2019 12:05:07 PM
+2 Boost
Tesla has been out on the market for 7 plus years. Its no surprise that they are dominant. Further they have name recognition as an EV maker. Like the US I assume they have their own charging stations. Europe in general is a much easier case to make for EV's. Cities are much closer together then in the US. Range anxiety is therefore not really much of an issue. Keep in mind that as much as the Germans have committed to EV's they are still equally committed to combustion engines. Further despite the diesel scandal for VAG they are still making them. I just read that there is a performance diesel option for the Audi S5.The other thing is that unless you have the infrastructure coming out at the same time to support the EV's people are not simply going to go bonkers to buy them. This especially applies to people who live in apartment complexes where there is no access to self charging. No question that Europe is a lot further along proportionally on infrastructure then we are in the US though. The question is how many new EV customers will Porsche and Audi bring as opposed to simply cutting into Tesla's pie. Both are going to be more expensive then a Model 3. I think the EV evolution is going to be a much longer drawn out process then originally thought. Its not going to come on like gangbusters. Porsche and Audi are high end luxury car makers with less volume and higher profit. With the ID Volkswagen is going after the volume. But again where is the evidence of large scale infrastructure to support EV volume?


TruthyTruthy - 4/18/2019 12:33:10 PM
0 Boost
Consider the source - Insideevs.com. once again, Tesla model 3s just started reaching Europe. The surge is wholly attributable to backlog filling. Elon does this over and over to exaggerate demand. Once the backlog is filled, the demand will slow to a trickle.
Pragmatic investors are no longer fooled by these tricks. T.Rowe Price, one of Tesla's largest institutional investors cut their holdings by 22 percent.
Roh-roh.


ColMosbyColMosby - 4/18/2019 12:44:54 PM
+3 Boost
Tesla sales in Europe have been disappointing, despite the fact that they dominate a small sales niche. If this author knew anything about theEV scene, he would know that , even though it won't go into production until later this year, the Porsche Taycan has alreday sold more vehicles their first year than Tesla will have sold Model S cars. Jaguar I Pace has clobbered Tesla Model X and Model S sales. Model and S sales hve "fallen off a cliff," in the words of an anlysts the other day. Model 3 vehicle "monthly sales" are not sales at all - those car were sold over the past 3 years. The question is why has Tesla abandoned the U.S. market in search of non-base Model 3 vehicle buyers? Tesla has basically errected obstacles to anyone seeking to buy a base Model 3 - that means that Tesla has lied for the past 3 years. The originally promised Model 3 is vaporware.


skytopskytop - 4/18/2019 12:59:26 PM
+3 Boost
As Muggs McGuiness said: "This is just a temporary condition."


TruthyTruthy - 4/18/2019 7:36:50 PM
+1 Boost
Sorry, T. Rowe Price their tesla holdings by 92 percent, not 22 percent.


mini22mini22 - 4/18/2019 9:19:45 PM
+2 Boost
Well the Porsche Taycan is not out yet. Porsche may have deposits down on vehicles. The Jaguar I Pace is a nice vehicle but has shitty range. If they are selling so well then why are Jaguar sales so down? I agree Tesla has abandoned the 35K Model 3. I think they are pushing 39K Model 3 instead. I can't see them making any money at 35K. I also heard that Panasonic batteries have reliability issues.


TruthyTruthy - 4/18/2019 11:48:36 PM
+3 Boost
LOL. That would be a refreshing change.


runninglogan1runninglogan1 - 4/19/2019 12:17:40 AM
0 Boost
Wow. They're killing it in Europe.


TruthyTruthy - 4/19/2019 1:32:30 PM
0 Boost
runningfromlogic, the Tesla sales surge is from filling a 2 - 3 year backlog in 2 months. Wlon has pulled this trick before. It does not fool anyone but Muckateers. As mentioned above, T.Rowe Price, one of the largest and longest running institutional investors in Tesla, cut their holdings by 92 percent this week. Coming a week after the Panasonic announcement this must be worrysome for you guys.
Like Blackberry, who used to command 95 percent of the smartphone market. They had some software technology thay they were able to monetize. When was the last time you saw someone with a blackberry. I think you understand the similarities.


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