BMW Sales Hold Flat With A Marginal 1.4% Increase In April

Sales of BMW brand vehicles increased 1.4 percent in April 2019 for a total of 23,816 over the 23,482 vehicles sold in April 2018.

BMW Sports Activity Vehicles continue to drive sales growth in the U.S., led by the BMW X3, BMW X5 and the BMW X7, which sold 2,291 units in its second full month of availability. The all-new BMW 3 Series sedan also performed particularly well, with an increase of 2.6 percent over April 2018, while the BMW 5 Series sedan remains the leader in its segment.

“We’ve said before that our focus for 2019 would be profitability and growth -- and we’re right where we want to be,” said Bernhard Kuhnt, president and CEO, BMW of North America. “Demand for the BMW X7 only continues to grow, and the new 3 Series, with its suite of new technology features and exceptional driving dynamics has drawn rave reviews from our dealers, the media and most importantly, our customers.”

BMW Group Electrified Vehicle Sales
BMW Group sales of electric and plug-in hybrid electric vehicles decreased 52.3 percent in April 2019 vs. April 2018. Model changeover has limited the current BMW Group electrified lineup to five models including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI Countryman plug-in hybrid electric vehicle. Plug-in hybrid variants of the BMW X5, the all-new BMW 3 Series and updated BMW 7 Series recently debuted at the Geneva International Motor Show. These models and a plug-in-hybrid variant of the BMW X3 will begin sales in the U.S. at a future date.

MINI Brand Sales
For April, MINI USA reported 2,621 vehicles sold, a decrease of 29.8 percent from the 3,731 in the same month a year ago.

BMW Pre-Owned Vehicles

BMW Certified Pre-Owned sold 10,092 vehicles, a decrease of 3.9 percent from April 2018.
Total BMW Pre-Owned sold 21,673 vehicles, an increase of 6.7 percent from April 2018.

MINI Pre-Owned Vehicles

MINI Certified Pre-Owned sold 1,170 vehicles, an increase of 9.9 percent from April 2018.
Total MINI Pre-Owned sold 2,637 vehicles, an increase of 5.8 percent from April 2018.

GermanNut - 5/1/2019 3:41:53 PM

-2 Boost

What caused the massive spike in X4 numbers? X7 appears to be selling very well as is the X3. BMW's numbers are looking strong mainly because it has new high-volume SUVs on the market like the X3 and X7. Once Mercedes-Benz gets more of its new GLEs and GLSs and Audi gets its new Q3s, I suspect BMW's outperformance versus Mercedes-Benz and Audi will shrink.

Car4life1 - 5/1/2019 3:57:59 PM

-4 Boost

Interesting how the C, E, and S outsold the 3,5, and 7 series sedans. All of BMW’s sedans are newer than Mercs. The only saving grace was the X7 and X5 which enjoy the luxury of a GLE/GLS replacement period for a few months

cidflekken - 5/1/2019 4:48:45 PM

+1 Boost

All of BMW's hands have been shown, so there really isn't much on the horizon as far as new designs or facelifts. The fact that they barely outsold Benz this month with Benz having 4 new volume drivers and a facelifted model on the near horizon, BMW may not hold its lead for long.

SSBMW - 5/1/2019 10:45:50 PM

+1 Boost

The fact that they sold nearly 3000 of those absolutely hideous X7's in one month is making me lose all hope in humanity. I'm starting to lose interest in cars.

SSBMW - 5/1/2019 10:46:54 PM

+1 Boost

Edit: nearly 2300, not 3000; read it wrong

MDarringer - 5/1/2019 11:23:02 PM

-2 Boost

The X7 is gorgeous in person and it is selling nicely.

ilovecar2015 - 5/2/2019 8:57:53 AM

+1 Boost

I don't think 3-Series hit its peak yet. Will it ever gets to the height its once was or the numbers of C-Class? Time will tell. I looked at one, much better than previous 3 (but that doesn't say much), problem is still lack of availability and dealer wanted $60K for 330i M Sport LOL, I can get a 540i with that with bigger discount.

carsnyc - 5/3/2019 7:02:20 AM

+2 Boost

Bingo! The new 3 is just too expensive for what it is so don’t expect it to save BMW’s fortunes.

ilovecar2015 - 5/3/2019 9:23:11 AM

+2 Boost

*Correction I can get 530i for that price*