Tesla Spends $0 On Advertising Yet Leads The Industry In Organic Engagement

A recent report from competitive intelligence analysis firm BrandTotal recently determined that Tesla has the strongest organic engagement in social media among automakers. The electric car maker was able to accomplish this despite spending $0 in paid advertising campaigns on platforms such as Facebook, Twitter, YouTube, and Instagram.

For its report, the competitive intelligence firm analyzed all paid and organic social media campaigns initiated by major automotive brands over a 30 day period. These include companies such as Toyota, BMW, Ford, Audi, Honda, Nissan, Infiniti, Lexus, Cadillac, Porsche, and Tesla in the United States. Based on BrandTotal’s figures, it appears that veteran automakers are still investing a large portion of their budget on Facebook, despite the platform seeing a decline in users over the past years.

Truthy - 5/8/2019 10:23:56 AM

+3 Boost

OMG! OMG! OMG! Tesla us SO great according to their own website. Now if they can only find a way to be profitable without government welfare and scamming investors.

Car4life1 - 5/8/2019 1:04:57 PM

+3 Boost

Lol, I mean I do find ur interesting that the #1 luxury manufacturer in the world, Mercedes, isn’t on the list either, premium marketing teams may want to reassess their strategy and see just how effective those social budgets really are

Truthy - 5/8/2019 1:23:59 PM

+1 Boost

Good point.

fatcheson - 5/8/2019 10:42:14 AM

+4 Boost

Elon Musk is their own mouth piece, he knows how to be the shiny object.

scenicbyway12 - 5/8/2019 10:48:56 AM

+3 Boost

Tesla can't afford to advertise, good thing they have a cult-like fan base.

SanJoseDriver - 5/8/2019 1:32:04 PM

-5 Boost

Tesla (and Apple) wouldn't have hardcore fans without products people enjoy. Shows investing in product can be more valuable than marketing and sales.

SanJoseDriver - 5/12/2019 3:03:59 AM

+1 Boost

They don't have competing products powered on carcinogens either. No subsidies would be needed if true costs were covered on ICE powertrains to people in dense cities. I'm not talking about environmental impact, but literally people suffering and dying from respiratory illnesses. Not a big deal out in the country where I suppose most people posting here live (and my family as well), but it is a legit issue in cities.

Truthy - 5/8/2019 1:25:17 PM

+1 Boost

And from FCA who really needs the offsets. What a boondoggle.

PUGPROUD - 5/8/2019 4:26:09 PM

+1 Boost

Isn't organic engagement considered lewd and illegal in San Jose, Ca.?

MDarringer - 5/8/2019 8:38:59 PM

0 Boost

That would be orgasmic engagement.

SanJoseDriver - 5/12/2019 3:06:50 AM

+1 Boost

I don't get it...

MDarringer - 5/8/2019 8:38:40 PM

+1 Boost

Organic engagement?? Is that a pot party?

bmw7er - 5/8/2019 9:07:52 PM

+4 Boost

This can't be right. They have to be paying Auto Spies something

SanJoseDriver - 5/12/2019 3:06:07 AM

+1 Boost

Check any car publication, tons of Tesla articles.. that is what is making waves right now, with both positive and negative articles.

MDarringer - 5/12/2019 9:26:29 AM

+1 Boost

That and Elon the drug addict calling people pedophiles.

SanJoseDriver - 5/14/2019 1:25:14 AM

+1 Boost

Obviously that was a stupid thing for him to do, so much unnecessary drama. It would be an interesting twist if it turns out to be true, and even if it is... still a stupid thing to say publicly.