HOW Can Jeep Have The NERVE To Charge $60K+ For A Gladiator Rubicon When A Tacoma TRD PRO Is $44K?

It wasn't too long ago that Fiat Chrysler Automobiles (FCA) announced that the special editions of the all-new Gladiator had sold out. For those of you out of the loop, that's the $60,000+ launch version of the Gladiator Rubicon.

Only 4,190 were to be built. And, they all were accounted for in one day.

As you may expect, we've been doing some thinking and something occurred to us recently. The Toyota Tacoma TRD PRO, which is a highly respected and durable pick-up truck, retails for about $44,000 when it's optioned out.

So, why would you pay nearly $20,000 MORE for a FCA product? It just seems a bit over the top, especially when you consider the long-term reliability ratings of Jeep.

That said, we've got to ask: HOW Can Jeep Have The NERVE To Charge $60k For A Gladiator Rubicon When A Tacoma TRD PRO Is $44K?

Thoughts, Spies?

PUGPROUD - 5/9/2019 5:23:55 AM

+1 Boost

They are going for profit ahead of volume to try to keep FCA afloat.

SSBMW - 5/9/2019 7:33:24 AM

+4 Boost

Because the Toyota is ugly as sin, has a weak engine, uses inferior components, and it's mostly driven by grandmothers. Also, it's roof and doors don't come off, and no one gets excited about a Tacoma.

Agent00R - 5/9/2019 10:57:55 PM

+1 Boost

Tell that to the folks clamoring over TRD PROs. Those pick-ups are holding their value in a BIG way...

MDarringer - 5/9/2019 11:28:42 PM

+3 Boost

Turd Pros are an emperor's new clothes thing as with Tesla. The self-pleasuring fanboys are the culprit. They are bought in so they sell their used Turd Pros to other fanboys.

MDarringer - 5/9/2019 8:07:23 AM

+4 Boost

It's an apples to oranges comparison.

CANADIANCOMMENTS - 5/9/2019 8:51:16 AM

+1 Boost

It is funny. A price closer to $44k would be more reasonable. As far as long term reliability, you already know that answer...

MDarringer - 5/9/2019 9:02:40 AM

+1 Boost

The Turd Pro isn't as 4-wheelie as people think it is. The Turd Pro is a bit of a paper tiger. Offroading in a Tacoma? #hilarious

skytop - 5/9/2019 9:06:48 AM

0 Boost

Because Jeep knows there is no limit to the stupidity of certain Americans who have no idea of the value of money. Jeep salesman should be required to wear black masks.

TomM - 5/9/2019 10:01:46 AM

+4 Boost

THere is NO comparison here

YOu are talking about a special limited production model - for the Jeep - that completely sold out - against a Can't give them away we'll make far more than will ever sell Toyota.

CANADIANCOMMENTS - 5/9/2019 11:53:36 AM

+1 Boost

@Tom - What data are you using? Tacoma sales in the USA were 198,128 in 2017. 254,659 in 2018. Not F150 numbers for sure, but the model is a winner for Toyota and in the market.

scenicbyway12 - 5/9/2019 12:26:54 PM

+2 Boost

So for the heck of it, I built 3 trucks and loaded them up,

Toyota Tacoma TRD Pro $43,850

Jeep Gladiator Rubicon $62,480

Ford Raptor $77,225

Sounds like a wide mark, until you realize that both the Jeep and the Ford offer a ton more options and both a more sophisticated. I love Toyota and own one of the products, but the Gladiator is a whole lot more vehicle.

CactoesGe1 - 5/11/2019 11:23:34 PM

+1 Boost

It looks ugly, uneven.