Death Of An Icon: Audi Kills The TT, Plans To Replace It With An EV

Audi will kill its iconic TT sports car and replace it with an electric vehicle as part of a plan to emerge as a premium electric-car maker.

When it launched in 1998, the two-seat TT won numerous fans but more importantly, it established Audi as a design leader. This helped differentiate it from the more handling-oriented BMW and comfort-driven Mercedes, paving the way for an eight-year streak of volume records that only ended last year.

Audi outlined a strategy focused on sustainability that includes 20 battery-powered models at its annual meeting here on Thursday. By 2025, its portfolio will include more than 30 models with electrified drivetrains, of which 20 will be full-electric, Audi said.

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PUGPROUD - 5/23/2019 10:40:11 AM

+1 Boost

The problem when you have multiple brands competing in the same market is that one always seems to be held back and suffers at the expense of the other. Would a TT be a better sports car if not under the same corporate umbrella as Porsche's Boxster and Cayman?...I think so.

MDarringer - 5/26/2019 10:05:06 AM

+1 Boost

The TT is a a great $25K idea at a $50K price. For what it costs, it is obliterated for performance and style.

skytop - 5/23/2019 12:06:40 PM

+2 Boost

I had a beautiful TT S type that was a joy to own and drive. It was trouble free and was economical to drive. Those two features are usually not present in a sports car but Audi TT delivers them both.

ricks0me - 5/23/2019 5:06:18 PM

+1 Boost

Death Of An Icon: Audi Kills The TT

How about >>> Audi kills TT >>> Nothing to see here, next !!!

MDarringer - 5/26/2019 10:06:20 AM

0 Boost

Indeed. The TT never sold well enough to be of any value to Audi and after the first generation Audi made it worse and worse.

MDarringer - 5/23/2019 6:38:12 PM

-1 Boost

The first TT was an icon. After that it was a disaster. It was too expensive for a GTI with a dull body.

delan - 5/25/2019 10:32:11 PM

+2 Boost

Icon?

iamdabest1 - 5/27/2019 3:36:58 PM

+1 Boost

anyone know when is the last available model year for the tt-rs ?

MDarringer - 5/27/2019 9:24:46 PM

+1 Boost

Why in hell would anyone care?