In YOUR Opinion, WHICH Automaker Do YOU Believe Is The Furthest OFF MISSION Today?

In YOUR Opinion, WHICH Automaker Do YOU Believe Is The Furthest OFF MISSION Today?
When you think of a brand, and in this case an automaker, typically one or two things come to mind.

BMW? The Ultimate Driving Machine.

Ferrari? Racing heritage.

McLaren? Bringing F1 technology to the road.

Mercedes? Comfort.

Lexus? Luxurious and reliable.

You get the gist.

Recently, I was just running through the auto manufacturer's brands and something struck me. Most of these brands really don't align with their current status or product lineup.

In fact, it seems like many companies have taken extreme measures to essentially rebrand themselves in recent years. It's a bit of a head scratcher given how some companies have moved away from their bread and butter.

That said, I was left wondering: WHICH automaker do YOU believe is the furthest OFF MISSION today? Who is the most lost at sea, Spies?


cidflekkencidflekken - 6/7/2019 1:58:50 AM
+2 Boost
I vote for Infiniti because I am convinced they still have no true idea of what their mission is.


runninglogan1runninglogan1 - 6/7/2019 5:35:32 AM
0 Boost
Mitsubishi. There was a time, long ago, when they made some really cool cars.


TomMTomM - 6/7/2019 6:38:59 AM
0 Boost
I would choose FIAT. There was a time when FIAT entry level vehicles were reasonably decent - so much so - that they were even produced behind the Iron Curtain. Today - I cannot think of any "FIAT" labelled car that can compete in its market segment in europe. THey are often at least 10 years behind the times - poorly equipped - and unreliable. Fact is - they are not worth producing much less selling. The only FIAT technology that looked good - their "AIR" engine heads - was promising - but has not worked out due to poor application.

There was a time when FIAT made some really nice Roadsters - that competed well with the ones from England. Today - they do not even look any good.


FoncoolFoncool - 6/7/2019 6:43:23 AM
-1 Boost
Maserati and Alfa Romeo - using Chrysler management and its dealer network has destroyed the brands. Maserati went from a company that was a viable Italian alternative to the German brands sold as a daily driver Ferrari returning 13% profit, to under 3% as Chrysler management took over. The companies were run out Detroit not Italy, the dealers treat their customers like they purchased Dodges.




TruthyTruthy - 6/7/2019 8:13:47 AM
+3 Boost
Cadillac. They seem to change direction annually and there is little consistency across their range.


cidflekkencidflekken - 6/7/2019 11:42:46 AM
+2 Boost
Caddie would be my 2nd choice.


MDarringerMDarringer - 6/7/2019 4:22:22 PM
+1 Boost
Cadillac is spegacked. One wrong move after another. This is the legacy of Barra's man toy's tenure.


mre30mre30 - 6/7/2019 8:16:33 AM
0 Boost
Let's go volume, people. I agree with Inifiti, but they were 'off-mission' from the moment they launched. Remember the strange 'zen' 'pebble' ads when Infinit was first launched? Its been downhill there for thirty years.

Honda is the volume manufacturer now who is most off-mission. Although they DO generate sales, Honda (and Acura) to a lesser extent was such a fantastic manufacturer with wonderful products (up to about 15 years ago) that both the styling, packaging, and mechanicals have just fallen off a cliff.

I can't think of a good-looking Honda or Acura. They are all oddly proportioned and 'under-engined'. Although it drives beautifully and the 2.0T engine is fantastic, it has such an odd faux-hatchback look of a low-rider that I really could never buy one.

The SUV's are not much better although I suspect that the Honda Passport will do very well.

Acura went downhill when they switched from (confident) names (Integra, Legend, Vigor) to alpha-numeric. While Honda stuck with some names (Civic, Accord) the SUV range is a mish-mash (but probably too late to fix).

Honda is a case study in how to deteriorate your brand over time.


valhallakeyvalhallakey - 6/7/2019 9:38:33 AM
-2 Boost
I would totally agree. Infinity never lost it because they never had it. Honda on the other hand lost it in every respect from engineering, styling through to marketing etc. I would say BMW may not be far behind if they keep trying to become the Toyota of Germany.


dtmwtchdtmwtch - 6/7/2019 8:56:19 AM
0 Boost
all of the manufacturers who are trying to be everything to everyone. very little seems pure anymore. i don't want a cheap mercedes and i don't want an expensive chevy.


jeffgalljeffgall - 6/7/2019 11:15:32 AM
+2 Boost
Agree with Kia. They should be the lower end/value player in Hyundai’s lineup, but they they drop products like the Stinger and Telluride.


jeffgalljeffgall - 6/7/2019 11:16:51 AM
0 Boost
Chevy - they are so out of touch with the market at every level. A new design them who help to change course.


supermotosupermoto - 6/7/2019 5:03:12 PM
+2 Boost
Maserati


MBguyMBguy - 6/7/2019 10:54:02 PM
+3 Boost
From the standpoint of how much a company has gone away from it's former self...

Did we ever think we would see the day when BMW sold front-wheel drive vehicles?

As well as models being sold in America ... that were MADE IN MEXICO??


MBguyMBguy - 6/7/2019 10:55:48 PM
+3 Boost
P.Sl, I'm not referring to MINI (front-wheel drive). I'm talking BMW-branded models.


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