Remember When The Germans Laughed At The Tesla Model 3? - Now It Isn't Even Close

Remember When The Germans Laughed At The Tesla Model 3? - Now It Isn't Even Close

James Stephenson (@ICannot_Enough) provided in nteresting comparison of the Tesla Model 3 sales in the U.S. against several premium competitors between January 2018 and May 2019, basing on goodcarbadcar.net data.

As it turns out, the Model 3 is way more popular than well-established models/brands, having a six-digit advantage over the 2nd best in sales:

  • Tesla Model 3: 178,499
  • Mercedes-Benz C-Class: 78,262
  • BMW 3-Series: 60,932
  • Audi A4: 44,849
  • Lexus IS: 29,566
  • Jaguar XE: 6,925

The three best-selling German models would need to combine into one to beat the Model 3.


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Car4life1Car4life1 - 6/11/2019 12:06:17 PM
-1 Boost
If you think those luxury car executives could care less about losing a sell to a 40-60k model 3 rolling off the line you are sadly mistaken.

Whether you consider Tesla luxury or not, the client they gained willing to spend 40-60k on a model 3 is a prospective luxury client they lost and u better bet all of those execs are deep in planning now to figure out how to snatch some of the market away from Tesla the model 3 is gobbling up now


Agent009Agent009 - 6/11/2019 12:46:58 PM
-1 Boost
Of the three Model 3 owners I know. Two came from BMW, the other Came from Mercedes.

The German AGAIN let their arrogance take over, much like when Lexus came on the scene. At first they scoff then they play catch up when they realize they screwed up. Pathetic.


TomMTomM - 6/11/2019 1:11:51 PM
+6 Boost
No - sorry but the PRICE - based on Tesla's marketing system - means nothing. Tesla set the price himself - and is NOT based on anything in the market. This is a case where an ENTRY LEVEL(As described by Elan) vehicle has demand as one of the first products on the market.

When the top three have EVs they will compete in the same market - they you MIGHT be able to compare. However - the common trades also happen to be the highest selling cars out there - which is meaningless since they will still be the HIGHEST SELLING for the next couple of years at least.

As far as a the claim that a Model 3 is a First Tier Luxury Car - Sorry - but that is simply not true. To be so would require being on the market LONG PAST a initial position of sales due to exclusivity - and also require the brand to attain the prestige that the GERMANS have - and TESLA does not

I still do not see HUGE sales of EVs - especially in rural areas - and being one of the few first suppliers - much of what Tesla sells now - remembering that the S no longer sells well - is less profitable because THOSE sales have been completed.


iLexusiLexus - 6/12/2019 9:18:15 AM
+1 Boost
I'm a BMW 4 series and Lexus IS owner, my next car will be a Model 3 trade in for the 4 series, no questions ask. As stated, I don't see majority of Camry, Accord, owners buying an average selling price $60,000 Model 3.

How could majority of Tesla owners be Honda, Accord users when the average selling price is $60,000 which is more then double of an Accord and Camry? $25,000 Camrys owners are now buying $60,000 cars?

Who are the true buyers of these $60,000 Model 3's? Audi? Audi years of month-to-month sales winning streak is over but that didn't happen till Model 3 sales went into over drive.



malba2367malba2367 - 6/11/2019 11:19:00 AM
-1 Boost
The Tesla Model 3 is competing with these cars as its average sale price is in line with the others. Whether or nor it is a "luxury" car is immaterial. People who are buying these Model 3s would not be buying a Hyundai Elantra if the Model 3 didn't exist.


bw5011bw5011 - 6/11/2019 3:37:00 PM
+5 Boost
No they would be in a Prius. The Model 3 is one of the worse looking cars on the road. It doesn't look good, its not that fast and its small. You can get a Camry or Honda Accord at Model 3 prices that will last a lot longer.

Either way, I'll stick to the German offerings


SanJoseDriverSanJoseDriver - 6/12/2019 12:20:25 AM
-4 Boost
Looks are subjective, but I think it looks better than most of its competitors. As for speed and size, are you kidding? It is the fastest and best handling car in its class. The size is a bit larger on the inside than a 3-series or A4.


cidflekkencidflekken - 6/11/2019 11:28:22 AM
+12 Boost
Why would the Germans be upset when they're counting their profits on their cars while Tesla is excusing its losses?


malba2367malba2367 - 6/11/2019 11:35:14 AM
-4 Boost
It doesn't matter what the battery costs, it doesn't matter if it is a "luxury" car. The price point within the segment is what matters. The 3 series is one of the most traded in vehicle for the Tesla 3. The trade in numbers are also deceptive because the competitive cars (3 Series/A4/C class...) are around 60% lease transactions.


TruthyTruthy - 6/11/2019 2:35:07 PM
+5 Boost
You just made a statement about the number of 3 Series being traded in for Teslas and then contradicted yourself saying the numbers are deceptive. You are tying logic into knots trying to justify an opinion that is wrong.


TruthyTruthy - 6/11/2019 11:40:05 AM
+5 Boost
This mirrors other markets where the backlog of 2 years or more is filled appearing to show high volume. As in every other market once the backlog is filled the actual sustainable demand drops precipitously.
And of course is INSIDEEVS.com, hardly an objective or reliable source.


Car4life1Car4life1 - 6/11/2019 11:59:48 AM
-2 Boost
Excuses, excuses...these Tesla Haters have nothing better to do


runninglogan1runninglogan1 - 6/11/2019 12:20:20 PM
-2 Boost
Demand dropped precipitously for the Model 3? Really? You sure about that?


runninglogan1runninglogan1 - 6/11/2019 12:23:05 PM
-2 Boost
These numbers are incredible - and Model 3 is on track to sell even more this year. Much more.


TruthyTruthy - 6/11/2019 2:37:42 PM
+3 Boost
Really, by what, keep reducing the price to lose even more money per vehicle? Elon is out of demand tricks.
CFO - "We are losing money on very unit sold."
Elon - "We will make it up on volume!"


snowboard7snowboard7 - 6/11/2019 4:48:38 PM
+1 Boost
Tesla isn't a luxury car. PERIOD.


Car4life1Car4life1 - 6/11/2019 5:47:13 PM
-3 Boost
Lol yet ppl are willing to pay luxury car prices for them, luxury or not, a sale is a sale, a loss is a loss, Eat or be Eaten


SanJoseDriverSanJoseDriver - 6/12/2019 12:21:58 AM
-4 Boost
It's a lot more premium than the BMW, Lexus, and Audi cars I have driven, that's for sure.


TT97TT97 - 6/11/2019 5:32:04 PM
+1 Boost
Tesla is a luxury car. EXCLAMATION POINT.


TomMTomM - 6/11/2019 8:50:44 PM
+6 Boost
YUP - German Luxury manufacturers have largely made profits EVERY quarter for the last 50 years.

Tesla has A LOT of catching up to do After all - the purpose of a Corporation is to make money for their stock holders - not to sell product.


Car4life1Car4life1 - 6/11/2019 11:51:37 PM
-2 Boost
German luxury manufacturers have been around for a half a century or more, I’d hope they are profitable LOL


supermotosupermoto - 6/11/2019 11:37:26 PM
+6 Boost
Not surprising a company can sell so many products when it loses money on every sale. Profitability is the key.


SanJoseDriverSanJoseDriver - 6/12/2019 12:23:54 AM
-5 Boost
Based on Tesla's gross margins it is not losing money on every sale. There are plenty of capital expenses for growth that contribute to last quarter's loss and many more capital expenditures are to come with Gigafactory 3 and the European Gigafactory 4 that they alluded to today.


TruthyTruthy - 6/12/2019 12:21:09 PM
+1 Boost
Actually, they are. Elon has said they have sufficient gross margin, but it is not visible in any financial filing. He seems trustworthy (ha).
And to this that Tesla gets over $2 billion/year in the carbon credit - a government subsidy - and has federal and state incentives and they still don't make a profit.
If Tesla has to compete on equal footing, that is no tax incentives to purchase and no carbon credits they would be gone already. And the de
Tesla is a scam based on government loopholes to enrich its CEO. It does not and cannot compete.bt keeps piling up and near junkbond interest rates.


TruthyTruthy - 6/12/2019 1:50:47 PM
+1 Boost
Typo -..debt keeps piling up... The profit picture at tesla has been dependent on unlimited growth. However real demand, not that propped up by 2 years of backlog filling and hurrying to not miss out on tax breaks, is depressing. Stock is down 3 percent since Elon spoke yesterday.


SanJoseDriverSanJoseDriver - 6/13/2019 1:58:09 AM
0 Boost
90% of sales worldwide are new customers, not backlog orders. Demand doesn't seem to be an issue.


CactoesGe1CactoesGe1 - 6/12/2019 11:37:42 PM
+1 Boost
Every time I click on a Tesla article, a number of people comment negatively about Tesla. I want Tesla to succeed. More competition is good for consumers. What am I missing? Why do people seem to root against Tesla?


valhallakeyvalhallakey - 6/13/2019 12:39:12 AM
+1 Boost
No kidding... I think it is ok to have fair criticism of Tesla and how they operate, or how you think they operate etc... but there is a real hatred expressed here and the hope that Tesla fails. I don't understand that at all.


SanJoseDriverSanJoseDriver - 6/13/2019 1:59:00 AM
0 Boost
People hate change.


SanJoseDriverSanJoseDriver - 6/17/2019 2:08:19 AM
+1 Boost
EVs that can go 200+ miles have not been on sale since the 1800s.


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