Ex-Ford CEO Predicts That EV's Day Of Reckoning Is Coming — Is He RIGHT?

Ex-Ford CEO Predicts That EV's Day Of Reckoning Is Coming — Is He RIGHT?
We've been keeping an eye on the rise of electric vehicles over the past 24 months, but we've made it clear that the movement isn't as cranked up as it has been said to be. Simply put, the demand isn't there.

Well, unless you're Tesla.

But it turns out we may be onto something. Just see what ex-Ford CEO, Mark Fields, had to say at a recent industry event. According to him, the major automakers are going to need more time for their EV offerings to gain traction. In addition, the key to this will be incentives.

Considering the amount of money it costs to develop EVs, this isn't a welcome prediction. Just think about how the mainstream automakers have ramped up their respective EV efforts. There's a lot at play here.

Having said that, we've got to ask: Is he RIGHT? EVs will NOT be growing as fast as analysts/experts have said?



Former Ford CEO Mark Fields says the auto industry needs to tap the brakes on its expectations for electrification.

"I think the industry is going to be under a reckoning over the next 2 to 3 years," Fields said Tuesday at the EcoMotion mobility conference here. "My view is that yes, electrification is going to grow over the years, but it's not going to grow to the extent all the experts are telling you."

Fields, senior adviser at TPG, a global asset management firm, said automakers must grapple with high development costs and a lack of demand, despite promises from most major companies to electrify their lineups...

Read Article

Car4life1Car4life1 - 6/14/2019 8:43:38 AM
-1 Boost
And this is why he’s Ford’s FORMER CEO, go write some books Mark or enjoy your part time gig at that management firm, bye now


SanJoseDriverSanJoseDriver - 6/14/2019 4:26:03 AM
-3 Boost
It's the total opposite, the day of reckoning is coming for ICE cars and Ford will not be ready. It sounds like Mark wants some extra time to sell his stock and find a new pension.

ICE cars quite frankly are not getting any better while EVs are beating them across the board with everything but average cost (without factoring in maintenance and fuel costs). Now that cost parity is close if not already achieved on the premium side, growth in EV sales will continue to accelerate.


TomMTomM - 6/14/2019 6:11:24 AM
+4 Boost
We are still decades away from the Infrastructure needed for EVs to take any significant percentage of the market - we do not have the Generation capacity - especially in several California areas where we already brown out in hot weather,

Remembering that EVS - based on the way they mine the rare earth materials - are actually WORSE for the environment than ICE cars are today - there needs to be a great consideration of this before we waste more time making the earth WORSE.


TruthyTruthy - 6/14/2019 12:00:01 PM
+2 Boost
You must be smoking the same powerful weed that Elon does. They are nowhere close to cost parity. The average transaction price of a Model 3 is still around $50 k and Tesla does not make money on this car despite all the government welfare. If they had to compete on equal footing the game is over.
Add in that it still takes hours to fully charge an EV vs minutes to fill an ICE tank and you lose range in anything but California weather makes it moot. With EV sales about 2 percent of US sales, imagine the cost of battery raw materials if the volume jumped up to 50 percent.
You say ICE cars are not getting better - wrong. ICEs have reduced emissions by 98 percent in the last 35 years while adding performance and safety.
Hybrids are the most sensible path, however it shows that being purely electric is just a fashion statement, not a common sense one.



SanJoseDriverSanJoseDriver - 6/17/2019 2:12:19 AM
+1 Boost
Spec out a Model 3 and similar BMW 3 series. Even w/o any incentives, they are at parity before factoring in maintenance and fuel. Factor those in and the 5-year total cost is going to be lower unless insurance is dramatically higher on the Model 3.


SanJoseDriverSanJoseDriver - 6/17/2019 2:15:31 AM
+1 Boost
@Tom, we haven't had brown outs in ages and last summer CA was dumping electricity since solar was adding TOO MUCH energy into the grid. With the billions being invested into grid storage, that will be a non-issue this year. Solar and wind continue to grow here and the number of EVs being sold is beyond impressive. You would be challenged to find a parking lot without multiple EVs.


PUGPROUDPUGPROUD - 6/14/2019 5:39:42 AM
+5 Boost
In the short term he may be right. The demand by early EV adopters may be peaking and it takes time to change people's habits particular ones engrained in our culture, our families, our finances, our memories and our daily routine for over 100 years. ICE are doomed but not so fast as EV cult predicts.


FoncoolFoncool - 6/14/2019 6:20:09 AM
+6 Boost
The push towards EVs is a regulatory Social Engineering phenomenon as opposed to a Market based push. The regulatory part is political that can and is changing. The globalist Social Engineers will fight to the death the undoing of their agenda of mandating a technology into a market that is clearly rejecting it. The political winds have been changing away from the excessive regulations from Brussels and Washington, a finally completed Brexit, a second Trump term, and the yellow vest protest will force the EV movement to be market based not regulatory based.

Australians just completely rejected those Social Engineers in an election that was framed on the issue, whether it is called Global Warming, Climate Change and now the latest marketing tag line to sell their agenda.....Extreme Weather!

The problem is that the automakers are being blackmailed into producing products that the consumers don’t want, forcing mergers and alliances to reduce cost to meet regulatory mandates. At this point if consumers are given the option of free choice, they will continue to reject EV which will probably bring down a number of manufacturers especially the Germans and specifically VW that have been forced to go all in on EVs.


TruthyTruthy - 6/14/2019 1:22:48 PM
+2 Boost
True. The ethanol program is a great example. Give tax breaks to farmers and ethanol starups and mandate 10 percent ethanol in gas. (no surprise the Ag Secretary that created this mess was from Iowa - the number one farm state).Ethanol reduces your gas mileage, increases the price of food (directly, corn; indirectly, milk, chicken and pork) as corn is the number one feed stock. So the consumer gets higer prices, higer taxes and no benefits. Oh, and the incentives were supposed to be temporary until the ethanol industry could support itself.


MDarringerMDarringer - 6/14/2019 8:13:09 AM
+5 Boost
Even if EVs could be recharged as fast as a tank can be filled, the ICE car will still have a MASSIVE advantage: lower financial outlay.

A Model 3 is twice the price of a comparable CamCord or FusNata.

EV dimwits will point to the "superior" price of electricity.

(1) to amortize the difference between a $30K Fusion and a $60K Model 3 will take a few years.

(2) Especially in California, there is no guarantee that the price of electricity will remain as it is and with more EVs will come the need for more electrical production. You'll pay for that in taxes.

(3) But even if new power plants aren't built and you say you'll charge your EV from solar panels, the cost of buying the solar panels--even if you have already done so--is a part of the cost of running the car.

Then, you factor in the higher environmental damage that EVs will do, and...


PUGPROUDPUGPROUD - 6/14/2019 9:02:39 AM
+5 Boost
Could also mention that politicians will replace EV purchase incentives with increased taxes for EV owners to make up for slippage in gas taxes and surcharges negating lower electric energy costs (as short lived as they may be).


TruthyTruthy - 6/14/2019 11:49:53 AM
+3 Boost
And they are already doing this in Illinois, $900 per year. It will continue to go up.


atc98092atc98092 - 6/14/2019 8:33:49 AM
0 Boost
He could be right, or there could be a huge battery breakthough that allows 4-500 mile range and recharging in less than 10 minutes. That would change the minds of many people. For me, at this time, it's mostly range that has stopped me from going full EV. DC "fast charging" still isn't fast enough to travel long distances with minimal short stops to fill up.

Now after I retire in a few years, long distance travel (as in more than 250 miles in a day) isn't something that I will be concerned with, and the range available at that time is going to be enough. So when my current lease expires, a BEV will be high on my list. There will be lots of options by then, so I'm sure I can find something I like at a price that's acceptable.


HolydudeHolydude - 6/18/2019 11:27:12 PM
+1 Boost
This is the same Mark Fields that had his ass fired from Ford for un-exemplary performance? I guess he knows what he's talking about, and the German firms are all wrong when they poured billions into the development of EV technology.


Copyright 2026 AutoSpies.com, LLC