GM Considers Reviving Hummer As An EV Brand

GM Considers Reviving Hummer As An EV Brand
A zero-emission Hummer sounds as paradoxical as non-alcoholic whiskey, but General Motors is mulling over the idea of building an electric vehicle that would bring the defunct gas-guzzling brand back to life.

For now, it’s just an idea GM is considering as it plans which vehicles will be included in a fleet of electrified SUVs and trucks, say people familiar with the matter. The Hummer name has surfaced as way to tap growing demand for rugged SUVs with off-road capabilities, while avoiding the gasoline-burning image that made the brand something of a pariah a decade ago, said the people, who asked not to be named because the conversations are private.


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rockreidrockreid - 6/17/2019 11:14:38 AM
-1 Boost
An EV Hummer will be huge. And an instant consideration for my next purchase. One thing Tesla does not have on their public radar is a Wrangler competitor. The market is ripe for an EV Wrangler type vehicle.


skytopskytop - 6/17/2019 12:09:21 PM
+5 Boost
GM execs must be doing crack cocaine on a daily basis and conferring with street pimps for marketing ideas.


MDarringerMDarringer - 6/17/2019 4:12:00 PM
+1 Boost
I agree


TruthyTruthy - 6/17/2019 4:19:53 PM
+2 Boost
GM needs fewer brands, not more. Hummer was not a huge success when it was up and running.
Help me understand how bringing back a long dead brand known for being overweight gas guzzlers as an EV make any marketing sense.


MDarringerMDarringer - 6/17/2019 4:42:07 PM
-1 Boost
Disagree. GM needs to restructure their brands.

Ditch: GMC and Buick

Fortify Cadillac. Turn Corvette into a BRAND aimed at Porsche. Resurrect Hummer as a Jeep/Land Rover brand.

Sell Cadillac/Corvette/Hummer in GM premium dealerships.


TruthyTruthy - 6/18/2019 8:59:55 AM
0 Boost
Actually, I like this idea. I have said that GMC needs to go and Corvette needs to be its own sub-brand. Buick is being kept alive for China so keep it there. Your Hummer idea is good if GM can execute it.


CANADIANCOMMENTSCANADIANCOMMENTS - 6/17/2019 12:19:15 PM
+1 Boost
A smarter lighter Hummer lineup that uses hybrid engine technology could find a market. Nothing wrong with that. Chasing a BEV version would be foolish.


TomMTomM - 6/17/2019 12:46:03 PM
+5 Boost
Wrong Time for a New Brand.


MDarringerMDarringer - 6/17/2019 8:17:29 PM
0 Boost
Tesla is a new brand and it seems to be doing OK to hear tell. So I guess that proves you wrong Alzheimers Tommy.


ricks0mericks0me - 6/17/2019 6:03:33 PM
0 Boost
CanadianComment said: A smarter lighter Hummer lineup that uses hybrid engine technology could find a market. Nothing wrong with that.

Agreed


skytopskytop - 6/17/2019 6:09:29 PM
0 Boost
Only CEO Mary Barra would resurrect a failed vehicle for a second life.
Maybe she will call the truck the HUMMER ZOMBIE.


HolydudeHolydude - 6/18/2019 3:48:27 AM
+2 Boost
Any electric vehicle is better than ICE dinosaurs.


TruthyTruthy - 6/18/2019 11:20:13 AM
+1 Boost
"Dinosaurs" is an ironic metaphor, since both EVs and dinosaurs die off in cold weather.


cidflekkencidflekken - 6/19/2019 2:36:57 PM
+1 Boost
I like the idea. But, someone educate me. How much batter power would be consumed with serious off-roading? Today, off-roaders bring extra gas cans as backup. What would be an EV's backup. Of course, there would probably be very few that would truly take it off road.


cidflekkencidflekken - 6/19/2019 2:40:22 PM
+1 Boost
meant "battery power"
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