GM Not Concerned That Silverado Has Fallen To 3rd Place In Truck Race - Should They Be?

General Motors' prolonged ramp-up of the redesigned Chevrolet Silverado has put the longtime No. 2 pickup in an unfamiliar, uncomfortable position: third in Detroit's three-way race.

Ram has beaten the Silverado in nine of the past 10 months, according to U.S. sales estimates from the Automotive News Data Center that have been validated by GM's quarterly reports. The Ram has outsold the Silverado by 36,619 since the latest Silverado 1500 hit dealerships in August and holds a lead of nearly 22,000 five months into 2019.

Including the GMC Sierra 1500, which was also redesigned at the same time, GM's full-size pickup share was down 3 percentage points in the first five months of 2019 compared with the same period a year earlier.

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Truthy - 6/17/2019 11:27:36 AM

+1 Boost

Combined Chevy and GMC outsell the Ram and GM incentives are less. This is another reason GMC should have been discarded along with other old brands during the 2010 reorganization. Finishing third even with an asterisk gets the wrong sort of press.

Dexter1 - 6/17/2019 11:44:16 AM

+2 Boost

The Silverado is, however, #1 in the ugly race.

skytop - 6/17/2019 12:07:43 PM

+2 Boost

Third place and well deserving of it. The design is poor. The Chevy/CMC interior is TERRIBLE and is not in the same league as Ford or Ram.
What is the problem with GM? They should know better.

TomM - 6/17/2019 12:37:05 PM

-1 Boost

The Chevy Truck is the CLEAR CHOICE for business. WE really do not care if the Luxury interior is not up to some people's standards - we want the truck to have the features - like the 12" wider bed - and the built in foot steps in the Rear Bumper - and the useful rear multi-function tailgate.

Thankfully - they can Upgrade the interior easier than they can do many other improvements. WHen Beds are 10% larger - that alone is a plus.

Eventually - they will have all the models available - and this will not be much of a fight.

PUGPROUD - 6/17/2019 1:42:49 PM

+1 Boost

When your head is in the sand nothing concerns you until its too late.

greGARYous1 - 6/17/2019 2:45:25 PM

+5 Boost

This is really bad GM spin on an ugly truck...!

Chevy dealers have 200,000 Silverados in stock, a 100 day supply of 2018 and 19s, so they have all the configurations on the lot!

They are NOT selling because:
1. UGLY...!!!, esp. the HD's
2. Interior looks old and cheap plastic, esp. compared to RAM
3. Turbo-4 gets worse mpg than V8, so why buy the 4-cyl...

Its going to get worse for GM when Ford shows new F150 and Super Duty capacities at Texas State Fair in few months..

MDarringer - 6/17/2019 4:25:16 PM

+2 Boost

GM is run by an idiot. Mary Barra needs to step down.

MDarringer - 6/17/2019 4:19:44 PM

+2 Boost

The ugliness is making people what steep discounts.

vdiv - 6/17/2019 5:30:21 PM

+1 Boost

Could get worse, the Tundra still has ambitions.

MDarringer - 6/17/2019 8:15:31 PM

0 Boost

Toyota should just cut a deal with Ford to rebody the F150 and call it good.

vdiv - 6/18/2019 5:52:09 AM

+2 Boost

Think the margins are too good to share with Ford.

Truthy - 6/18/2019 8:55:49 AM

+1 Boost

Barra has returned -if this is the right word - GM to the practice of making every vehicle look like it was assembled by the lowest bidder. Cost accountants now rule the roost at GM. It may look good on the quarterly statement now, but GM will fall down toward the bottom of everyone's shopping list.