Should GM Raise Hummer From The Dead, And If So What Would Make It Succeed?

THe Longer the time passes between our last recession and today - the less likely that GM should look into Hummer. Another recession is inevitable - so when you add at least 2-3 year startup time to get one product on the market -will it sell enough to cover the cost of creating another NAME for GM to support, another dealer network, advertising - etc.

It would be better if there were a way for GM to add the Hummer as a "sub" brand of an existing product but GMC has Denali already. Maybe add Hummer to Corvette as higher level Chevrolet items.

I don't see it happening

I agree GM should’ve done this a few years ago when the SUV market was exploding, but I still feel there is a strong market and demand for Hummers, they already developed a cult like following and established the brand so I feel
An exciting announcement of a new model will produce overwhelming demand and a waitlist.

I feel Hummer should also reup government/military contracts and build commercial vans/trucks for businesses too for additional stability. As soon as Rolls, Bentley, Lambo, and Jag announced new SUV’s, GM should’ve been right on their tail with a Hummer announcement

I want to see the big boy come back and create some more fuss in the SUV world.

Not unless they ditch Buick and GMC. Too many brands. Ford is not creating a new brand to sell Broncos. GM needs to roll out better SUVs under the GMC brand to differentiate it from Chevy/Cadillac/Buick crossovers built on the same platform and looking/driving very much alike. This would be less costly than resurrecting another brand.

They tried selling it, no buyers.

That was a stupid move on their part.

Especially now with SUVs market share. Keeping GMC is still hard to understand.

Only GM would resurrect a failed dead vehicle. GM should call the revived truck the Hummer Zombie.

the Hummer wasnt never dead. GM only failed at keeping it updated. the M-B G-class & Toyota Land Cruiser were painfully basic (content-wise) but the market encouraged the certain types of updates that cemented the SUV's as luxury icons with go-anywhere capabilities. Sounds like Hummer should be in that same class, huh?

"wasn't never"....double negative...negative/negative/positive...so Hummer was dead

If they want to squeeze some goodwill from a retired name, try this: Pontiac Firebird, Pontiac GTO ... Retro style these (not the fugly Camaro style)

Sales of Mustang, Camaro, & Challenger are somewhat healthy.

Bob Lutz said GM should have been making EV versions for their ICE sports cars & SUV's. He was trying to get a production deal going with Fisker to put LS V8's in the Karma. Balance the production of EV's vs ICE versions based on demand.

A Hummer H3 EV is a no-brainer. It could open up a luxuriously rugged (large) midsize SUV for Cadillac.

It is supremely illogical for an off-road vehicle to be electric.

Why? More torque and in some cases (Rivian) more range.

Hummer H3 is far from a no-brainer. It was an expensive Blazer with less room and an interior that made the Aztek look like an Audi.
GM is struggling to make luxury interiors in Cadillacs. There is no reason to believe they could do so with a new vehicle.

the majority of consumers aren't buying these types of SUV's for their actual off-road capabilities. the SUV is an emotional or socially-motivated purchase. the Urus, Cayenne, G-class, Q7, Land Cruiser, Grd Cherokee are all very capable SUV's but most those buyers ain't going nowhere near some dirt mound or trail.

Diesel powertrains or turbo charged engines could have saved them. I had one, I didn't need power to all 4 wheels 85% of the time. A correct powertrain and being able to engage 4wd when needed instead of all the time could have saved them. I laughed when ford started putting turbo v6 engines in their big half tons trucks. Bottom line, they are onto something and most truck manufactures are offering diesel options now or coming soon. Diesel wranglers? Who would have thought?