Genesis Sales On The Rise As New Dealerships Take Hold

Genesis is finally seeing light at the end of the tunnel after its efforts to establish a dealer body separate from corporate parent Hyundai — and sales are soaring, a top executive said.

In the U.S., 318 Genesis dealers are open and selling cars after months of working through the paperwork and other regulatory hurdles to get their dealer licenses, Genesis Motor America COO Erwin Raphael said.

"We think that number might top out at 340, but the remaining 22 or so tend to be in very, very small markets, so we don't see them as impacting the overall volume," Raphael told Automotive News.

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cidflekken - 6/24/2019 2:10:56 PM

+2 Boost

Well, from April to May Genesis' total sales increased by 708 units, mostly from the still-new G70. That's only an average of a little over 2 units per dealership. I sure hope June is showing much more of a "sales jump" to make it newsworthy.

Truthy - 6/24/2019 5:40:42 PM

+1 Boost

They need to start adding SUVs for volume.

MDarringer - 6/24/2019 6:04:28 PM

+1 Boost

Hyundai also has quietly settled some hush-hush litigation.

skytop - 6/24/2019 9:00:13 PM

+2 Boost

There is a population out there that buys cheap and dirty cars. The Genesis meets that niche market.

MDarringer - 6/24/2019 9:16:52 PM

+1 Boost

What do you mean by "cheap and dirty cars."?