South Korean automaker Hyundai  warned U.S. dealers it is evaluating its pricing strategy in the face of forthcoming 25% tariffs on imported vehicles and parts announced by President Donald Trump.

 

Randy Parker, chief executive officer of Hyundai and Genesis Motor North America, told dealers in a note that “current vehicle pricing is not guaranteed and may be subject to change for units wholesaled after April 2.”

 

Analysts expect automakers will have to significantly hike vehicle prices if the new tariffs remain in place for an extended period, leaving consumers to pay more for vehicles that already have price tags averaging near $50,000.