Jaguar’s 2025 rebrand, slammed as the “creepiest ever,” has driven the luxury carmaker into a tailspin, with sales plummeting to near oblivion. Today, June 30, 2025, reports confirmed a catastrophic 97% sales drop in Europe for April, with just 49 vehicles sold—a stark contrast to the 1,961 registered the previous year. Yet, bizarrely, this PR nightmare has sparked a niche sales frenzy, proving even a dumpster fire can ignite profit.

The rebrand ditched Jaguar’s sleek heritage for a dystopian vibe. The new logo, a jagged neon-green claw mark on a void-black canvas, screams haunted arcade. Showrooms now mimic sci-fi horror sets, with flickering LEDs and eerie growls. The tagline, “Unleash the Abyss,” pairs with ads showing Jaguars racing through apocalyptic wastes, headlights glowing demonic red. X users mocked it as “a possessed panther’s fever dream,” with memes comparing the logo to a cursed tattoo.

Analysts are split. With Europe’s 97% plunge exposing the rebrand’s risks, Jaguar’s feral pivot is looking like a death knell.

Remember that Jaguar rebranding (the creepy one)? pic.twitter.com/DsoteDBZru

— Charles V Payne (@cvpayne) June 30, 2025