Hyundai Motor has emerged as one of the global leading companies by being included in the list of world’s top 100 corporate brands.
Last July, Interbrand and BusinessWeek ranked the company 75th among companies worldwide and eighth among carmakers in their joint survey for Best Global Brands, up nine notches from 84th a year earlier.
Hyundai brand earned the Korean automaker the title of fastest growing automotive brand and a place among the top five biggest gainers in brand value.
With a brand value estimated at $4.1 billion, the power of Hyundai on a global basis now surpasses several competitors, upgrading the global image of ``South Korea.’’
``This survey tells us what many people already know: That Hyundai is a fast-rising star,’’ said Hyundai Motor vice president Brandon Yea. ``Our brand management is supported by continuous improvement in the quality of our products.’’
Public perceptions of the Hyundai brand have been transformed as a result of dramatic improvements in the quality of the automaker’s vehicles. In turn, this has fueled a steady increase in sales and confidence in the brand among both customers and dealers.
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