We have talked a lot here about American automakers Ford Motor Company and General Motors Corporation (NYSE: GM) and their attempts to regain lost market share to their foreign counterparts. A new study out today from the Harbour Felax Group, an automotive consultant group, put some figures to the question of how American automakers are doing compared to the competition.
The results are not pretty. American automakers are not only far behind foreign automakers like Toyota and Honda, but they are actually losing money with each car that leaves the show room floors. This is based largely on three factors: missed design opportunities, heavy discounting and high labor costs, according to the study. Of course, it's not really any big secret, as we all know how much trouble the auto industry has been having lately. The numbers are pretty alarming nonetheless.
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