We started this article theme with Audi and Acura as our first CEO test and I was impressed with how much insight was shared and the REAL street impressions of these makes. Then we made you the president of the UAW, and again we were impressed by the feedback.
So here we go again, only this time we're making you CEO of Lexus.
After to leading the luxury industry for so long they recently have fallen on hard times losing customers at a faster rate than the competition. WHAT will you do to bring them back to relevance and prominence?
I'm pretty sure this will be an especially emotional thread due to the fact of the many Lexus fans we have out there.
But since this one is pretty hard, we really want to see what you have to say.
If this is your first time seeing this, here is the idea behind this article theme....
After reading all the bailout gossip and seeing the incompetence of SO many auto execs (both American AND Foreign) during my tenure here at AutoSpies.com, the youthful expression, my GRANDMOTHER could do better than you, seems pretty applicable to the auto business.
So I thought it would be fun to start a new article theme here at AutoSpies.com that puts you in charge of an auto company and lets YOU tell the world how you would run the company and what YOU would do to improve it, to beat your competitors.
What policies would you change, what goals would you go after, what are the biggest mistakes that are being made there today, what are the strengths and what are the weaknesses?
These are the kind of questions YOU need to answer and your peers will be judging you on.
Kind of like a 'virtual' apprentice.
I think this exercise will be fun and I'm sure that our readers will provide some sage advice to the powers that be at all these manufacturers.
So let's get started...If you ran Lexus, what would YOU do to make the organization better and beat the competition?