Following on the heels of this week’s Beijing Auto Show, BMW has announced that it’s opening a new Designworks studio, with a Connected Drive Lab, in Shanghai’s upscale Huangpu District. The area is described as a commercial and financial center of one of the world’s fastest growing cities.
The Designworks studio joins BMW’s DesignworksUSA, which has served as a design hub for the BMW family of brands. It’s also provided its expertise in industrial design to such clients as the Bay Area Rapid Transit system, Embraer Legacy Jets and Sennheiser Earphones, to name just a few.
Read Article