Audi market share continues to grow through September 2009
- Audi sales total 7,209
- Clean diesel Audi Q7 mix at 38 percent of model line sales
- A5 Coupe sales driven by new 2.0 engine
- U.S. market share CYTD hits 8.3 percent in segment
HERNDON, Va., Oct 1, 2009 - Audi today announced sales of 7,209 vehicles for the month of September. Johan de Nysschen, President, Audi of America, expects the brand to record another increase in market share, to 8.9 percent for September in the import luxury segment.
Audi dealers continue to see strong demand for the Audi Q7 TDI clean diesel. TDI sales were 38 percent of the model mix for the Q7, well above company projections and an indication that American consumers are interested in efficiency and function.
The all-new Audi Q5 crossover is one of the fastest vehicles to leave the lot of any model in the U.S. Dealers reported that the Q5 stayed on their lots 13 or fewer days during September. The A5 Coupe proved a top brand performer, also, up 19 percent year-over-year. Much of the model’s success is attributed to its new 2.0 turbo fuel injected engine, sales of which comprised half of the total number sold. Additionally, the A3 model sales were up 26 percent year-over-year.
The Audi U.S. market share has also continued to grow throughout 2009, reaching 8.3 percent calendar year-to-date, which de Nysschen attributes to sustained consumer brand resonance in light of ongoing product evolution.
“There is an unmistakable sentiment of enthusiasm coming from consumers,” said Johan de Nysschen, President, Audi of America. “This active response fuels the sustained demand for Audi vehicles and explains the steady market share growth that we are seeing. That multiple vehicles set sales records in September is a testament to the momentum Audi is experiencing in the marketplace. We firmly believe that superior design and unmatched efficiency lay the groundwork for widespread appeal. Our sales results confirm this.”
ABOUT AUDI
Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
# # #
AUDI US SNAPSHOT -----YEAR TO DATE-----
Model Line Sept-09 actual Sept-08 actual Yr/Yr % change Sept-09 YTD actual Sept-08 YTD actual Yr/Yr % change
A3 362 287 26.1% 2,657 3,734 -28.8%
A4 2,945 3,495 -15.7% 27,967 32,401 -13.7%
A5 987 719 37.3% 6,237 4,191 48.8%
A6 623 1,090 -42.8% 4,794 9,263 -48.2%
A8 187 261 -28.4% 1,046 2,168 -51.8%
Audi Q5 1,106 0 0.0% 9,326 0 0.0%
Audi Q7 743 1,393 -46.7% 5,452 10,107 -46.1%
R8 77 73 5.5% 546 521 4.8%
TT 179 266 -32.7% 1,493 3,432 -56.5%
Total Audi Sales 7,209 7,584 -4.9% 59,518 65,817 -9.6%
NOTES:
- A4 includes Audi A4 sedan, Avant, and RS models.
- A5 includes Audi A5 coupe’ and S5 coupe’ models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.
Read Article