Google's strategy of courting German carmakers into partnerships got a snub from Audi amid concerns that Internet-assisted driving may risk intruding on passenger privacy."A car today is a second living room -- and that's private. The only person who needs access to the data onboard is the customer," Audi CEO Rupert Stadler said in a speech to executives in Berlin on Tuesday.
Stadler’s comments signal a move by German automakers to tap domestic reservations about data protection as they attempt to build rival platforms to challenge Google for market share in Internet-assisted motoring.
"Customers want to be at the center" of car ownership "and not exploited for it," Stadler said. "They want to be in control of their data and not subject to monitoring. And we take this seriously."
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