Toyota Launches Social Network To Unite Camry Owners

Toyota recently launched the "Camry Effect," an initiative to connect the nearly seven million Camry drivers in the United States through an interactive, online experience. For 30 years, Camry has been a part of many American's best memories—first dates, road trips, soccer games, job interviews and college days. The Camry Effect provides these Camry owners a platform where they can share these moments, memories and milestones while witnessing their collective impact.

"There are millions of Camry owners out there, but each has a unique and important story to tell. The Camry Effect connects these owners and helps them learn a little more about their individual stories—from favorite part of a road trip to Camry models passed down through generations," said Kimberley Gardiner, National Digital Marketing & Social Media Manager for Toyota. "The site personalizes the experience of driving a Camry in a fun, engaging way."

To celebrate America's best-selling car for nine years running and usher in the all-new, seventh-generation Camry, Toyota wants to hear more about how the car has woven itself into the fabric of American culture. Past and present owners are invited to share their stories at http://www.toyota.com/camryeffect. Once at the site, they can generate a unique Camry Effect based on responses to a series of smart and intuitive, rapid-fire questions. The resulting "Effect" chronicles each owner's experience with his or her car and showcases dynamic statistics taken from the collective Camry experiences. Fully social, the site connects loyal Camry enthusiasts and allows them to invite friends, tweet their Effect or post their progress on Facebook.

As each Effect grows and becomes more personal, visitors can see the true power in numbers behind the Camry Effect and gain a better understanding of how one car connects millions of people. The site also gives visitors a glimpse into the future of Camry, with details and images of the all-new 2012 model, along with shout-outs and video clips from surprise guests. An experience that continues to evolve with each new Camry moment detailed, this initiative is a fresh way to tell a 30-year heritage story through the people who have lived it.



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Joe_Limon - 9/14/2011 12:56:15 PM

-1 Boost

Isn't the "camry effect" where someone buys a vehicle simply because they see it a lot?

Joe_Limon - 9/14/2011 4:17:32 PM

-2 Boost

Sometimes I question your authenticity as a Toyota faithful. You do know that you can't buy LFA's right?

Joe_Limon - 9/15/2011 10:23:04 AM

0 Boost

ohhh I see, I can hire out Paris hilton as a cab driver.

Joe_Limon - 9/15/2011 10:23:30 AM

0 Boost

If she crashes while your in the car it's killing two birds with one stone :)

Agent009 - 9/14/2011 1:12:01 PM

0 Boost

LOL... I have a bit more hair than that.

Agent009 - 9/14/2011 1:46:10 PM

+1 Boost

Touché

g2ok - 9/14/2011 2:00:39 PM

+1 Boost

Toyota has foreign versions of the Camry that tend to look much better than the US one. Give us a Camry Chaser or Mark II and then we'll have something to write about.

Fijian - 9/14/2011 5:10:35 PM

-2 Boost

As soon as you realize your new model sucks and you do not have the reliability cliche to brag on you go to your team and say what is our plan B.They say make a site and capture the dumb existing owners so we can brain wash them before they realize the competition has leap frogged them.

MorePower - 9/15/2011 1:51:05 AM

0 Boost

Was AARP not good enough?

ThierryHenry14 - 9/15/2011 10:53:15 AM

+1 Boost

So they figure they sell 1MM Camry, only 20% are probably interested in the program, 50% of that actually has time to do it, and a further 25% actually will be actively talking to others about how their Camry is treating them... Great... a social network of 25,000 People talking about Camry and Toyota. Great!!!

pepito66 - 9/15/2011 11:47:02 AM

+2 Boost

OMG this is another sign that they are very desperate ,this is another way to keep and recruiting customers.

enthusiastx11 - 9/15/2011 2:12:33 PM

+2 Boost

lol. what next...a social network for toaster owners?

vonbeeler - 9/15/2011 2:29:26 PM

0 Boost

lol! that pretty much sums it up

FromThePassengerSeat - 9/16/2011 8:10:38 PM

+1 Boost

This will be an abysmal failure. The Camry is the definition of a car designed to be comfortable transportation for the masses and nothing more. It is an appliance. If you buy a Camry, most likely you think of driving as a chore. Now, if, for example, Mazda or M or Porsche or Lotus set up a site for its loyalists it could work. But the Camry? Please. You might as well make a social network for subway riders that chronicles the likely more interesting events that occur in them.