After the acquisition of Porsche in August, Volkswagen Group has become a collection of highly-profitable luxury brands including Audi, Bentley, Bugatti and Lamborghini.
And for the first time in the company’s history, luxury brands accounted for 54 percent of VW’s earnings in the first half of the year. That is if Porsche’s profit, which started flowing into VW’s books this quarter, had been included in the first half, according to a report from Bloomberg. In 2007, luxury brands have accounted for only 39 percent of VW’s earnings.
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