Alfa Romeo SpA’s return to the U.S. in 2009 means putting as much effort into a new dealer network as it does the products that will arrive, including a new 169 luxury car; cross/utility vehicle; and specialty cars, the Brera coupe and Spider roadster.
Alfa is working with Maserati SpA to choose a dealer network and is coordinating with JD Power and Associates in Los Angeles to help it prepare, Antonio Baravalle, vice-president-marketing, says at a presentation to financial analysts here.
Alfa plans to sell at least 18,000 vehicles in the U.S. in 2010, some 6% of its worldwide sales goal of 300,000 units. This year, sales will be about 160,000 units, Baravalle says.
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