Recently Tata Motors of India purchase legendary car marquees like land rover and jaguar. Tata motors have a lot to gain from this deal as they will have tomorrow’s technology today buy just buying these brands and introduce their technology to Indian car market without going through tedious process of r&d. well that is what Tata thought of before buying these brands. What will happen to those brands when current technologies go out of date and time comes to developing new ones? Are they going to be able to develop new technology at the pace of their competitors like Bmw, Audi, Mb, and even Gm? Are those great brands eventually die or left out of race? What does future holds for these brands and Tata?

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