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Ford Motor Co.

has filed a patent application for an odor-removal process that eliminates the new car smell after a vehicle has been purchased.

This is the latest attempt in an industry effort to accommodate consumer tastes in different parts of the world: Consumers in China say they hate the new car smell.

“Unpleasant interior smell/odor remains the top industry problem in that market,” said Brent Gruber, senior director, global automotive, at J.D. Power. “To put that in context, it is nearly double the problem rate of the second most prevalent problem, excessive fuel consumption..."



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