Some of the most loyal car people I've ever met are Saab owners.
I've met a lot of people who own a lot of different brands and some are happy and some hate the brand they drive and will never purchase it again.
But I have NEVER met someone who owned a Saab, who didn't love it.
Obsessive love.
I actually purchased a 2007 9-3 anniversary edition as a car that my 17 year old would use as his first driver...It's safe, looks good, drives nice, has great comfort and storage, ok gas mileage and an unbelievable warranty.
I figured how could I go wrong seeing when it was new it listed in the mid 30's and I bought it with only 17k miles on it for FIFTEEN G's!!!!
Hard to find something with that impressive of a package for that little money.
So now that they are fading into the sunset, do they matter anymore and do you even care?
Also, what car brand has the best chance of winning them over when it is time to buy their next car if they can't buy another Saab?