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CoolBrands, an initiative operated by the Superbrands organisation that presents expert and consumer opinion on the UK’s strongest brands, has awarded Aston Martin as the the UK’s coolest brand for the second year in a row.

Aston Martin CEO Dr Ulrich Bez said: “To be voted the UK’s Coolest Brand for the second year running proves that the growth of our brand is consistent and ongoing. Our exciting, design-led programme of new models...

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Aston Martin named UK’s coolest brand for second year in a row

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