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Audi design chief Stefan Sielaff has said the firm will never design retro-looking cars, describing such a move as "dangerous".

Sielaff, speaking to Autocar during our exclusive studio shoot of the new Audi A7 Sportback, described the A7 as "a new niche and a new idea". He said it only referenced classic Audis such as the 100 Coupe with minor details and it was not a retro-inspired car.

Autocar asked Sielaff about the A7’s design and what to expect from future production Audis.



 

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Audi Sees No Reason To  Stoop To Retro Models

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