The Audi Design Lab provides spectacular insights
Experience design processes live
-Panel discussion with internationally-renowned designers
-Audi Cross Cabriolet is the focal point of an exciting creation
Between December 7th and 9th, 2007, the most influential designers, art gallery owners, dealers, and collectors will gather in Miami’s Design District to present and absorb the latest trends from the world of design. This year, Audi is again present as the exclusive automobile sponsor and creative exhibitor at “Design Miami/ 2007”, founded by Ambra Medda. “We want to promote young, progressive art,” explains Ralph Weyler, Member of the Board of Management at AUDI AG for Marketing and Sales. “This means placing top priority on innovation and design.”
As a magnet attracting interest from the international design and art scene, Design Miami/ is an ideal stage where the brand with the four rings can appear as a designer among designers and find inspiration. Audi’s chief designer, Stefan Sielaff, also believes this: “Future trends and emerging developments are best detected where free art and applied art meet.”
The focal point of the creative presentation will be the Audi Cross Cabriolet concept study, which celebrated its successful premiere at the Los Angeles Auto Show in November. Sturdy, powerful but at the same time elegant, the styling of the study will catch everybody’s attention. Cables stretched under tension in the atrium of the Moore Building exhibition hall simulate the vehicle’s design lines in a three dimensional space and round off this extraordinary creation with the title “Wire Frame”.
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