Audi has been investing heavily into "the Audi experience", creating a brand identity revolving around and beyond its products. Now the company has joined the league of luxury automakers that offers a European delivery program.
European delivery programs offered by German and Swedish carmakers allow North American customers to fly to the factory in Europe to take delivery of their car personally. The option can save several thousand dollars off the price of the car, more than enough to pay for the trip. While there, customers can tour the factory, then drive their car around Europe before having it shipped back to North America. You get a cheap vacation in Europe and a cheaper car. In launching their own program, Audi joins Mercedes-Benz, BMW, Porsche, Saab and Volvo in offering their customers the package.
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