Sales up 9.8 percent between January and March
Sales chief Bram Schot: “The record-breaking start to the year provides us with important momentum”
Strongest March ever in China (+30.6%) and North America (+8.3%)
New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year. In particular, the high demand in China (+41.9%) and North America (+10.2%) drove growth in the first three months. In Europe, however, sales since January came in below the record-breaking level from 2017, down 4.7 percent. In March, the company delivered around 183,750 premium automobiles (+6.0%) worldwide.
“The record-breaking start to the year provides us with important momentum. With the Audi A7, A6, A1 and Q3 models, we will be renewing around a quarter of our sales in Europe alone throughout the year,” says Bram Schot, Board Member for Sales and Marketing at AUDI AG.
In China, Audi also closed the first quarter successfully. Here the company delivered 154,270 cars since January, an increase of 41.9 percent. In the past month, demand increased by 30.6 percent; the Ingolstadt-based automaker sold more automobiles in China than ever before in the month of March, delivering 54,031 units. The Audi A4 proved an important growth engine. The number of deliveries of the midsize model increased by 86.4 percent year-on-year to more than 13,800 cars. Since the start of the year more than 37,350 Chinese customers received their keys for an Audi A4 (+99.2%). The top seller is following this positive trend worldwide too, achieving growth of 15.3 percent to around 87,850 A4 models delivered in the period January through March.
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