After its remarkable marketing victory with the "Ultimate Driving Machine", what do you suppose BMW is going to do next? It's the Curse of the New Generation. With a new executive vice president of operations at BMW of North America and a new advertising agency, the brand is about ready to launch a new advertising slogan, according to an article in the July 10, 2006 issue of Automotive News.
The new slogan: "A Company of Ideas."
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