BMW has two new brand ambassadors for its Super Bowl ad this year: former “Today Show” anchors Katie Couric and Bryant Gumbel. But the automaker may want to call Couric in to quickly brush up on the brand rulebook.
The brand's Super Bowl spot harks back to a now-infamous 1994 clip from the show when the presenters were perplexed by the internet and struggled to explain to viewers how to email the program. “What is ‘internet’ anyway,” Gumbel said, “Do you write to it like mail?”
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