Since the Viper's splashy reintroduction at the 2012 New York auto show, the two-seat sports coupe has moved fast everywhere except where it matters most: off dealer lots.

In fact, Viper sales have been so low for so long that some Chrysler Group dealers mockingly refer to the car as the "Vedsel," a reference to Ford's ill-fated Edsel.

But now Dodge has a plan to boost Viper sales.

The brand will cut $15,000 from the sticker price of the more than 600 unsold Vipers on dealer lots. It also will offer $15,000 coupons to recent Viper buyers to trade in their 2013 or 2014 Viper on another one or to buy an additional Viper, and it will open Viper sales to all Dodge dealers.

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Bargain Of The Year? Dodge Slashes Price Of Viper By $15K

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