According to the latest reports, it appears that Bmw overtook Toyota as the world’s most valuable automotive brand. The same BrandZ Top 100 indicate, that Ford and Volkswagen improved their brand value.
Peter Walshe, Millward Brown global brand director or the company which made the market research, said that he believes Toyota will bounce back after the recall crysys will end. “It is likely that Toyota’s brand has suffered further in recent months, but it is a strong brand and is trying hard to overcome the damage through a major communications campaign,”
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