General Motors has hired a former BMW executive as Cadillac's new chief marketing officer as the brand seeks to win over import-minded customers.Uwe Ellinghaus, 44, held several marketing posts during a 14-year stint at BMW, including head of brand strategy from 2010 to 2012. While at BMW, he also did work for the company’s Mini and Rolls-Royce brands.
"Uwe's expertise in marketing and luxury brand building will help us extend our growth globally," Bob Ferguson, senior vice president of global Cadillac, said today in a statement.
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