A key to the Chevy Volt's marketing strategy has been targeting early adopters of new technology.
"Early on, we talked a lot about whether our initial target market would be the techies or the greens," said Cristi Landy, the Volt's product marketing director. "And we concluded that it would be the techies, which we confirmed with our first customer surveys."
Now, after the Volt's first wave of advertising efforts, including a TV spot during the 2010 World Series and a commercial during the 2011 Super Bowl, the job is to educate the masses.
Read Article