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Seeking to broaden its customer base and add momentum to U.S. sales gains, Chrysler Group on Monday told dealers that it has reached an agreement with Santander Bank to offer financing to customers who don't qualify for prime loans.

The agreement, with Santander Consumer USA Inc., takes effect Thursday. The bank, the U.S. arm of the Spanish banking giant Banco Santander, will extend loans to customers with nonprime credit scores of 650 or lower.


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Chrysler Beats GM To The Punch By Offering Financing To Individuals With Low Credit Scores

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