Set to make its big-time debut at the upcoming 2013 Geneva Motor Show, the Mercedes-Benz A45 AMG was unveiled this week. And while many have doubted Mercedes-Benz's AMG division of creating proper sports cars — some say they're not as sharp in the handling department — it may have just blown past the hot hatch crowd.
That's not exactly an easy feat either. Think: The Audi RS3, BMW M135i, Mitsubishi Lancer Evo (not a hatch, but I am overlooking that fact), Subaru WRX STI and Volkswagen Golf R all make for tough competition. 
The thing is on paper, and frankly from the pictures, I don't think its much of a contest compared to the all-new A45 AMG.
360 horsepower and 330 lb.-ft. of torque being churned from a 2.0-liter four-cylinder, turbocharged motor is an outstanding achievement. Even better, this powerplant is mated to a dual-clutch transmission that will fire off shifts faster than the blink of an eye. On top of this is an all-wheel drivetrain. 
So, you have substantial stock power that can likely be easily modified on an AWD drivetrain? Can you say sub 4.5 zero to 60 time?
Should we be ready to crown an all-new hot hatch KING or should we hold off? What say you?
2014 Mercedes-Benz A45 AMG Photo Gallery
Mercedes-Benz's press release follows:
The Mercedes-Benz A 45 AMG: Driving Performance for the new generation
 		
 		Affalterbach – The A 45 AMG sees Mercedes-AMG embarking on a new era.  For the first time in the company's history extending back over more  than 45 years, Mercedes-Benz's performance brand is offering a  fascinating high-performance vehicle in the compact class. The A 45 AMG  is representative of the "AMG Performance 50" strategy for the future,  which is to run up to the 50th birthday of Mercedes-AMG GmbH in 2017.  With a maximum output of 265 kW (360 hp) and up to 450 Newton metres of  torque, the AMG 2.0-litre four-cylinder turbo engine is the most  powerful series production four-cylinder engine in the world. The  sensational power density of 133 kW (181 hp) outstrips even the most  powerful super sports cars. At the same time, the engine also boasts  supreme efficiency and complies with the EU6 emissions standard. The A  45 AMG also leads its segment in terms of fuel consumption, running on  6.9 litres per 100 kilometres in NEDC combined mode. These credentials  indicate that a further high-performing member of the BlueDIRECT family  is now taking to the road. The performance-oriented AMG 4MATIC all-wheel  drive onboard the A 45 AMG sets new standards in the car's segment.
 		
 		The substance of the new Mercedes-Benz vehicle architecture for front- and
 		all-wheel drive provides the perfect basis for the A 45 AMG and at  least two other high-performance premium automobiles from  Affalterbach.In designing and developing the A 45 AMG, the experts at  AMG have drawn on the company's decades of experience in motorsport and  the production of powerful, high-performance vehicles. As such, the A 45  AMG will inherit the corporate DNA and embody the AMG brand claim  "Driving Performance" to perfection: a fascinatingly sporty driving  experience combined with impressive craftsmanship and pronounced  individuality.
 		
 		"The A 45 AMG will enable Mercedes-AMG to appeal to new customers and  tap new markets," observes Ola Källenius, Chairman of Mercedes-AMG GmbH.  We are adding an extremely attractive model with exceptional  performance data to our range of unique high-performance automobiles."
 		
 		"With the new A 45 AMG we have well and truly achieved our aim of  developing the most dynamic, powerful and efficient four-cylinder series  production car," comments Tobias Moers, Head of Overall Vehicle  Development and Board Member of Mercedes-AMG GmbH.With its impressive  high-tech package and the performance-oriented AMG 4MATIC all-wheel  drive, the A 45 AMG is a thoroughbred AMG through and through."
 		
 		Dynamic and individual vehicle for new target group
 		Spanning the age range from 30 to mid-40, the target group is younger  than the AMG clientele to date. In successful careers and with an  independent frame of mind, these customers seek a dynamic and individual  vehicle.They wish to lend expression to their style- and trend-oriented  way of life with a car from a recognised high-performance brand. The A  45 AMG provides the predominantly urban target group with an agile  high-performance vehicle. Mercedes-AMG accommodates their tech-savvy and  individual outlook on life with an extremely broad selection of  optional equipment and appointments, colours and materials.
 		
 		Typically AMG: the most powerful series production four-cylinder engine in the world
 		Two figures show that the A 45 AMG holds pole position in its  displacement segment:the newly developed AMG 2.0-litre turbo engine is  the most powerful series production four-cylinder turbo engine in the  world. A maximum output of 265 kW (360 hp) and up to 450 Newton metres  of torque are unmatched by any other mass-produced turbocharged  four-cylinder engine worldwide. The power density of 133 kW (181 hp) is  also absolutely unrivalled. In this discipline, the new AMG  high-performance turbo engine even outstrips the most powerful super  sports cars.
 		
 		The high power and torque output and the combination with the  performance-oriented AMG 4MATIC all-wheel drive as standard lead to  extremely dynamic performance: the A 45 AMG accelerates from zero to 100  km/h in 4.6 seconds, while its top speed stands at 250 km/h  (electronically limited). The specially developed AMG engine is also a  model of efficiency – the A 45 AMG also leads its segment on this front,  with fuel consumption of 6.9 litres per 100 kilometres in NEDC combined  mode. This is accompanied by particularly low exhaust emissions: the A  45 AMG already complies with the EU6 emissions standard which is not  scheduled to enter into force until 2015, combined with the limit for  the particle count per kilometre of 6 x 1011 which will be mandatory  from 2017.
 		
 		The key data at a glance:
 		
 		Mercedes-Benz A 45 AMG
 		Displacement
 		
 		1991 cc
 		Bore x stroke
 		
 		83.0 x 92.0 mm
 		Compression ratio
 		
 		8.6 : 1
 		Output
 		
 		265 kW (360 hp) at 6000 rpm
 		Max. torque
 		
 		450 Nm at 2250 - 5000 rpm
 		Engine weight (dry)
 		
 		148 kg
 		Maximum engine speed
 		
 		6700 rpm
 		Power density
 		
 		133 kW (181 hp)
 		Peak pressure
 		
 		up to 140 bar
 		Maximum charge pressure
 		
 		1.8 bar
 		Fuel consumption NEDC combined
 		
 		6.9 – 7.1 l/100 km
 		CO2 emissions
 		
 		161-165 g/km
 		Emissions standard
 		
 		EU6
 		Acceleration 0-100 km/h
 		
 		4.6 s
 		Top speed
 		
 		250 km/h*
 		*electronically limited
 		
 		The basis for these impressive figures is provided by the high-tech  package which has been put together by Mercedes-AMG. As a  high-performance engine belonging to the BlueDIRECT family, the AMG  2.0-litre four-cylinder turbo engine features spray-guided direct petrol  injection via piezo injectors positioned centrally in the four  combustion chambers. The combination of multiple fuel injection and  multiple spark ignition improves fuel utilisation and increases  thermodynamic efficiency substantially, leading to lower exhaust  emissions. Other highlights include the gravity-die sandcast  all-aluminium crankcase, weight-optimised crank assembly with forged  steel crankshaft and forged pistons with friction-optimised piston  rings, NANOSLIDE cylinder wall technology, air-water charge air cooling,  generator management and ECO start/stop function.
 		
 		Twin-scroll turbocharger and AMG sports exhaust system with exhaust flap
 		Mercedes-AMG addresses the essential challenges concerning the  response of small-displacement turbo engines by means of a twin-scroll  turbocharger, maximum derestriction of the exhaust system and an  innovative injection strategy. The twin-scroll technology provides for a  more spontaneous build-up of charge pressure, making effective use of  exhaust gas back pressure, exhaust gas temperature and exhaust gas  impulse. This results in a swifter build-up of torque right from the  lower rev range. As a positive side-effect, the twin-scroll technology  also benefits fuel consumption and exhaust emissions. At a maximum  charge pressure of 1.8 bar, the AMG 2.0-litre four-cylinder turbo engine  also leads the field in this respect.
 		
 		The AMG sports exhaust system features large pipe cross-sections and  an automatically controlled exhaust flap. This technology, which is  familiar from the SLK 55 AMG, reconciles the two apparently conflicting  aims of tangible dynamism and hallmark Mercedes comfort on long  journeys. The flap is continuously adjusted by map control according to  the power called up by the driver, load status and engine speed. The two  striking tailpipes of the AMG sports exhaust system emit a fascinating,  full engine sound which is particularly impressive during powerful  acceleration.
 		
 		An AMG Performance exhaust system with exhaust flap and featuring a  dedicated tailpipe trim design is optionally available for the A 45 AMG.  This provides for an even more emotional and striking engine sound when  the throttle is open and during gear shifting. The double-declutching  function during downshifting and the interruption of ignition and  injection during upshifting under full load produce a particularly  throaty sound with the AMG Performance exhaust system and create a level  of emotionality which is otherwise the reserve of engines with more  than 4 cylinders.
 		
 		High-performance cooling system with components from the SLS AMG
 		The high driving dynamics of the A 45 AMG call for a highly effective  cooling system. On the basis of the components belonging to the SLS AMG,  a low-temperature circuit is additionally deployed for air-water charge  air cooling of the four-cylinder turbo engine. The large cooler section  at the front level of the cooling module is supplemented by an  additional cooler in the wheel arch. Together with the charge air cooler  which is connected in series, a high-performance electric pump ensures  the required flow through the water coolers located behind the large  intake ports. This provides for ideal cooling of the highly compressed  charge air, thereby contributing towards optimum engine performance.
 		
 		Cooling of the transmission oil is integrated in the water cooling  circuit for the engine. The water cooler positioned behind the front  apron is supported by the heat exchanger which is fitted directly on the  transmission and supplied with cooling water as required by means of an  auxiliary pump.
 		
 		Engine production – a tradition of hand-built excellence
 		Similarly to all eight- and twelve-cylinder engines, the new AMG  2.0-litre four-cylinder turbo engine is also hand-built according to the  traditional AMG philosophy of "one man, one engine". An exclusive  assembly line has been set up for the new AMG engine at the  Mercedes-Benz engine production plant in Kölleda – where all BlueDIRECT  four-cylinder engines are built for the A- and B-Class models. A  characteristic feature of the "one man, one engine" production process  is the AMG engine plate bearing the signature of the responsible engine  fitter. Apart from serving as an AMG hallmark confirming superlative  production quality, the AMG engine plate also attests to the peerless  DNA of Mercedes-Benz's high-performance brand.
 		
 		AMG SPEEDSHIFT DCT 7-speed sports transmission
 		Dual clutch transmission and all-wheel drive – the drive package  onboard the new A 45 AMG is a demonstration of high-end engineering  prowess.The AMG SPEEDSHIFT DCT 7-speed sports transmission is directly  flange-mounted on the transversely installed AMG 2.0-litre four-cylinder  turbo engine. Key software modules have been adopted from the SLS AMG  super sports car with its inspirational power transmission concept. The  dual clutch transmission of the A45 features seven gears, three driving  programmes, a double-declutching function and RACE START for optimum  acceleration. The strengths of the AMG DCT sports transmission include  spontaneous gear shifting without any interruption in tractive power, a  tailor-made control strategy, extremely smooth and easy gear shifting  and a high level of efficiency. Reinforced gear wheels provide for  maximum stability. Synchroniser rings with carbon-fibre friction linings  improve durability while also optimising the response time during  manual gear-changing – the ideal basis for ambitious laps on  cordoned-off race tracks.
 		
 		"Momentary M mode" for even greater dynamism and driving enjoyment
 		Another special feature designed to enhance dynamic performance and  driving enjoyment is so-called "Momentary M mode". In C and S mode, this  enables the driver to activate manual mode ("M") without having to  remove a hand from the steering wheel, by pressing the "up" or "down"  shift paddle once. In Momentary M mode the driver experiences the  dynamism and performance of gear-shifting in manual mode in all of the  automatic driving programmes, with automatic up- and down-shifting into  the bargain. This allows the driver to devote his full attention to the  vehicle's impressive performance.
 		
 		The shift times in manual mode "M" and in Sport mode "S" are similarly  sporty in character to those of the SLS AMG GT super sports car.Briefly  and precisely interrupting ignition and injection under full load leads  to even faster gearshifts with a more emotional sound than ever. In "C"  mode (Controlled Efficiency), tangibly soft transmission and engine  characteristics support a fuel-efficient and comfort-oriented driving  style. The ECO start/stop function is also active in "C" mode.
 		
 		Performance-oriented AMG 4MATIC all-wheel drive
 		The new A 45 AMG comes with variable, performance-oriented AMG 4MATIC  all-wheel drive as standard. In developing this all-wheel drive, the  focus firmly was on performance and dynamism. The power flux to the rear  powertrain is provided by a compact power take-off unit (PTU) which is  fully integrated in the 7-speed sports transmission. It does not possess  an oil circuit of its own. Instead, it is supplied with lubricant from  the oil circuit of the sports transmission . This configuration gives  rise to substantial weight advantages in comparison to rival systems  which branch off power by means of an add-on component with its own oil  circuit. Together with the friction-minimised tapered roller bearings,  the PTU achieves an excellent level of efficiency. As an additional  bonus, the system weight of the new AMG 4MATIC all-wheel drive is up to  25 percent lighter than the all-wheel drive versions offered by the  competition.
 		
 		A two-part propeller shaft transfers the power from the AMG 2.0-litre  four-cylinder turbo engine to the rear axle. In the interests of  favourable weight distribution, an electrohydraulically controlled  multi-disc clutch is integrated with the rear axle differential. The  multi-disc clutch immediately detects slip at the front axle. A  hydraulic pump instantaneously presses the discs together and channels  the engine torque to the rear wheels as necessary. All this takes place  virtually without the driver noticing. To enable particularly fast  response, the pump is always active and does not require to be started  up each time it is needed, such as is customary with other systems.  Power distribution is fully variable: in normal driving, the A 45 AMG  uses front-wheel drive in the interests of optimum efficiency. When the  driving dynamics so require, the variable AMG 4MATIC all-wheel drive  splits the torque between front and rear axle up to a ratio of 50 : 50  percent. The variables influencing the power distribution ratio are  vehicle speed, lateral and longitudinal acceleration, steering angle,  speed difference between the individual wheels, selected gear and  accelerator position.
 		
 		3-stage ESP® with ESP® Curve Dynamic Assist
 		An exclusive feature is the interaction of the AMG 4MATIC all-wheel  drive with the 3-stage ESP® and the ESP® Curve Dynamic Assist. The three  ESP® stages enable the driver to vary the dynamics of the A 45 AMG  according to his individual wishes at the push of a button. The  safety-oriented "ESP ON" mode supports the driver in maintaining neutral  handling characteristics. The system initiates braking intervention on  one or more wheels and reduces the engine torque on detecting that the  operating conditions are becoming unstable.
 		Briefly pressing the ESP® button activates "ESP SPORT Handling" mode.  This dynamically oriented driving mode applies appropriate control  strategies for later ESP® intervention and increased drive torque at the  rear axle. This means more fun at the wheel for drivers who are keen to  exploit the vehicle's dynamic potential. Pressing the ESP® button  longer activates "ESP OFF". In this mode, the ESP® functions are not  available. ESP OFF should only be used by experienced drivers on  cordoned-off race tracks. When the driver steps on the brake pedal in  the course of braking in "SPORT Handling" mode or "ESP OFF" mode, all  the safety functions of the ESP® system are restored.
 		
 		ESP® Curve Dynamic Assist complements the ESP® system to perfection:  during dynamic cornering, imperceptible braking intervention on the  inside wheel gives rise to a defined yaw moment around the vertical  axis, resulting in precise cornering by the A 45 AMG and ensuring that  the vehicle remains under control at all times. Curve Dynamic Assist is  adapted according to the selected ESP® mode. In "ESP SPORT Handling"  mode and "ESP OFF" mode it supports the driver's wish for increased  agility and driving dynamics. ESP® Curve Dynamic Assist is an additional  function of the Electronic Stability Program which noticeably improves  not only agility, but also active driving safety in critical conditions.
 		
 		AMG sports suspension with independent front and rear axle
 		Like every AMG high-performance automobile, the new A 45 AMG also  incorporates sophisticated axle technology. For enhanced driving  dynamics, the three-link front suspension is provided with stiffer  steering knuckles and totally new elastokinematics. Newly developed,  more rigid bearings are employed in the lower link plane. These provide  for more agile cornering properties and more precise and direct feedback  from the road surface. The more rigid bearings also lead to higher  camber stiffness, enabling higher cornering speeds. In developing the  complete front axle, great importance has been attached to attaining the  best possible traction in highly dynamic driving.
 		The four-link rear axle of the A 45 AMG is also a totally new  development. In the course of optimising the elastokinematics, the strut  bearings were duly adapted for maximum driving dynamics and control.  The rear axle carrier is provided with more rigid bearings for increased  driving stability; the subframe is rigidly connected to the body. The  AMG sports suspension with specifically tuned spring/damper units and  larger stabilisers provides for high lateral acceleration and a reduced  rolling tendency in fast double bends. The A 45 AMG comes as standard  with twin-spoke AMG light-alloy wheels, painted in titanium grey with a  high-sheen finish, fitted with 235/40 R 18 tyres.
 		AMG speed-sensitive sports steering and AMG high-performance braking system
 		The electromechanical Dual Pinion AMG speed-sensitive sports steering  with AMG-specific, speed-dependent power assistance and a constant  steering ratio (14.5 : 1) enables high steering precision and agility.  The electric motor is installed in space-saving configuration on the  steering gear. The AMG high-performance braking system with ventilated  and perforated brake discs all round in size 350 x 32 millimetres at the  front and 330 x 22 millimetres at the rear provides for spontaneous and  reliable deceleration.
 		
 		Exterior design with sporty and muscular highlights
 		Mercedes-AMG adds emphatically sporty and muscular highlights to the  emotional exterior design of the new Mercedes-Benz A-Class sporting the  new dynamic style, sculptural character and feature lines on the sides.  These refinements ensure that the A 45 AMG looks the part as a  distinctive high-performance automobile – a genuine AMG through and  through.
 		
 		The front view of the A 45 AMG is characterised by the AMG "twin  blade" radiator grille and the cross strut in the AMG front apron, both  painted in matt titanium grey. Striking black flics surround the large  cooling air intakes at the sides. An interesting side view is guaranteed  by the AMG light-alloy wheels in twin-spoke design and the side sill  panels with inserts in matt titanium grey. The "TURBO AMG" lettering on  the wing is exclusive to the top model of the A-Class. The AMG rear  apron with its highlighted air outlet openings at the sides features a  diffusor insert and trim in matt titanium grey. Two square,  chrome-plated tailpipes of the AMG sports exhaust system with exhaust  flap add an appropriately bold finishing touch.
 		
 		Dynamic and exclusive interior design and appointments
 		Inside, too, the new A 45 AMG boasts a heady mix of hallmark  Mercedes-AMG dynamism and exclusivity. The sports seats in ARTICO  man-made leather/DINAMICA microfibre with red contrasting topstitching,  the multifunction steering wheel with shift paddles and the AMG DRIVE  UNIT set new standards in terms of both appearance and quality. The  dashboard trim comes in carbon-fibre look – a perfect match for the five  air vents in black/red, the red seat belts and the AMG door sill  panels. The AMG instrument cluster presents information by means of a  central colour display with the AMG main menu and the RACETIMER.
 		
 		Numerous individualisation options are available for the A 45 AMG (selection):
 		
 		-AMG Aerodynamics package: AMG rear aerofoil, additional flics in front apron, larger front splitter
 		-AMG carbon-fibre exterior mirror housing
 		-AMG Exterior Carbon-Fibre package: front splitter, side sill panel inserts and trim on rear apron in genuine carbon fibre
 		-AMG rear aerofoil
 		-AMG Exclusive package
 		-AMG multi-spoke light-alloy wheels in 8 x 19 fitted with 235/35 R 19  tyres, in two variants: painted in titanium grey with high-sheen finish  or in matt black with high-sheen rim flange
 		-AMG Night package: privacy glass, black anodised waistline trim  strip, black tailpipe trims in chromed finish, radiator fins in silver  chrome, high-gloss black painted finish for front splitter, exterior  mirrors, side sill panel inserts and rear apron trim
 		-AMG Performance exhaust system incl. tailpipe trims in specific design
 		-AMG Performance suspension with tauter spring/damper tuning
 		-AMG Performance steering wheel and E-SELECT lever, electronic key with AMG emblem
 		-AMG Performance seats
 		-AMG wheel bolt covers in black with hub caps in central-locking look (for standard AMG light-alloy wheels only)
 		-Red painted callipers
 		
 		Expressive and exclusive: the A 45 AMG "Edition 1"
 		The A 45 AMG "Edition 1" stands apart both on a technical level and in  terms of appearance.As is familiar from the CLS 63 AMG Shooting Brake,  the fully appointed "Edition 1" model variant boasts an expressive  composition of exclusive exterior and interior details. The A 45 AMG  "Edition 1" focuses on the car's affinity to motorsport: the exterior  paint finish in cirrus white corresponds with the AMG sports stripes in  matt graphite grey on the bonnet, roof and sides. The red highlights on  the radiator grille, exterior mirrors and rear aerofoil leave a lasting  impression. These highlights combine to perfection with the red painted  brake callipers and the AMG multispoke light-alloy wheels painted in  matt black with special AMG hub caps in central-locking look. The 8 x 19  light-alloy wheels are fitted all-round with tyres in size 235/35 R 19.  Both the AMG Night package and the Aerodynamics package feature as  standard for the "Edition 1", providing the perfect finishing touch to  the model's motorsport-inspired character.
 		
 		Black and red dominate the interior of the A 45 AMG "Edition 1",  too.Red contrasting stitching embellishes the AMG Performance seats in  ARTICO man-made leather/DINAMICA microfibre, the top section of the  dashboard in ARTICO man-made leather and the AMG Performance steering  wheel in nappa leather/DINAMICA microfibre. Other visual highlights are  the E-SELECT lever with embossed AMG emblem and the "Edition 1" badge on  the AMG DRIVE UNIT.
 		
 		The world premiere of the A 45 AMG will take place at the Geneva Motor  Show, whose doors open on 5 March 2013. The sales release date will be 8  April 2013; the market launch in Germany will begin this June.
 		
 		The website devoted to the A 45 AMG allows the new star from AMG to be  discovered in interactive mode. Comments, films and pictures from fans  of the AMG Twitter and Facebook pages are also displayed for all  visitors on the site's social wall, accompanied by an option for users  to publish their own statements.
2014 Mercedes-Benz A45 AMG Photo Gallery

























