Toyota Motor Corp’s Scion youth brand is studying whether a compact pickup truck would fit the niche brand’s all-car lineup, Scion General Manager Jack Hollis tells Ward’s. Trucks are “not off the table,” Hollis says in an interview at the 2010 North American International Auto Show here. “If I said, ‘off the table,’ I’d like to take that back.
“Toyota has such a strong heritage of doing a very good job with youth and with trucks, when you look at (the Toyota) Tacoma – I’m not trying to be too cocky, but we pretty much have owned that segment for a long time. We have to find a niche. I think there is room for it.”
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