Check out this new print ad from BMW:
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See if you can guess which competitors they are referring to in the ad by their comments...
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Let's start with this one:
'No, we will not sell out to a parent company who will meddle in our affairs and ask us to subject our cars to mass market vanilla-ism'
Can you guess?
Also, is this style ad a good strategy for them?
The Spies say no.
They're number one, they don't need to have this attitude in our opinion.
Their cars speak for themselves.
Love it or hate it, they ARE the ultimate driving machine.