There is no greater war than the one for supremacy where BMW owns the title with the 3-Series and M3.
And the reason it's so heated is that if you win THAT space it changes the whole perception of your brand and validates you being the BEST.
So it's no secret that Lexus and ALL the others are chomping at the bit to de-throne the king of the hill.
If you look at it from a product planning perspective, to accomplish this feat requires something truly revolutionary that BMW can't answer back with quickly.
Not because they aren't technically capable but because it would upset their total strategy.
Our Spies from Japan are telling us that the way Lexus will drop THEIR bomb on BMW with the next IS-F is with their most revolutionary hybrid capability yet.
Think LF-A meets Tesla.
All the performance to BEAT the M3 on the track but more efficiently and more economically day to day.
IS THIS the winning recipe for them and do you think they can pull it off?
Or HOW will they pull this off?
Spies, discuss...