If there is one company that's on a tear right now, it's Apple. Didn't you hear the other day it just surpassed ExxonMobile as the world's most valuable company? Oh yeah, it also has more cash on hand than the U.S. government.
With that said, I think it's safe to say that every auto company wants to be able to move product and build a loyal following like Apple. In the words of a former Apple evangelist -- and AutoSpies fan --, Guy Kawasaki, auto companies want to enchant consumers. Think: When Apple launches a new product, people NEED to have it, and sometimes consumers aren't walking away with one, they're taking two, three or four out the door.
Taking that into consideration, who do you think has that edge and that ability to really strike a chord with auto buyers and become like Apple?
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